Archive for April 17th, 2012

Telefónica announces major mobile content play with EA

Good news for you mobile gamers on O2. Telefónica has entered a relationship with EA Mobile, a division of Electronic Arts, which will allow customer to access its world leading games on their mobiles. The deal will give Telefónica’s operating businesses the ability to create innovative gaming promotions using titles from the EA catalogue of consumer favourite brands such as The Sims, FIFA or MONOPOLY. The objective is to make it easy for customers to find the games that they are familiar with and to drive the uptake of mobile gaming, particularly amongst feature phone users.
In the UK, O2 will offer its customers three months of free access to all EA Mobile games following their first download. It is then examining a number of potential promotions or special ‘gaming subscription’ services to offer customers.

“Our relationship with EA Mobile puts us as the epicentre of mobile gaming – which accounts for the highest percentage of downloaded Apps and is the largest paid mobile content market today,” said Matthew Key, Chairman & CEO of Telefónica Digital. “By making a differentiated play in this most emotive and immersive entertainment medium we are fostering a much deeper connection with our customers – another significant step in becoming a true aggregator of experiences.”
Bernard Kim, Senior Vice President, Global Social and Mobile Publishing said: “Our mission is to deliver games that consumers love – anywhere, anytime, and on any platform they want to play. We know that at least a quarter of mobile users in Europe are playing games on their phones. Our relationship with Telefónica helps more people discover our games, and removes barriers for subscribers to enjoy an entire library of our most beloved titles.”