Archive for December 21st, 2007

Orange launches first no-touch interactive window for its retail stores

Orange launches first no-touch interactive window for its retail stores here in London’s Carnaby Street. Here’s their press release:

Orange today launches the UK’s first ‘no-touch’ interactive window in a Central London store. The window is activated when the shop is closed and enables passers-by to check news, watch music videos or film trailers, play Buff or Rough and interact with a wide range of content from the Orange World mobile portal. Users browse through menus and interact with content by simply waving their hands in front of the window.

The Orange shop at the junction of Great Marlborough Street and Carnaby Street was chosen to host the first interactive window because of its busy location that sees hundreds of tourists, shoppers and workers walk past every hour. In the future, further Orange shops in similar high footfall areas across the UK could be installed with interactive windows.

Justin Billingsley, Director of Brand Marketing, Orange UK said: “Our interactive windows are the first of their kind and are a new way for passers-by to see a whole world of content that our customers can access on their phones in a fun way. Initial trials have proved very popular and we’ll continue to innovate and find new ways to bring our shop windows to life and in time, install interactive windows in other similarly busy sites across the UK.”

Orange’s interactive window was developed by The Alternative. The window uses gesture-based technology to allow users to wave a hand and a projected image inside the store responds to the movement. With no interface such as a glove, mouse or keyboard, the Orange interactive window gives a tangible use on the high street to a future technology.

Posted By: Matt

[Post tag(s): smartphone blog, Pocket PC blog, Tracy & Matt, Orange]