
Superfast services are available for consumers and businesses for the first time ever today as EE, the UK’s most advanced digital communications company, launches its new 4G service in 11 cities. The launch is set to offer a timely boost to the UK economy offering firms the opportunity to increase innovation, boost productivity and cut costs, as has been the experience of companies in countries such as the US, Sweden, Japan and Germanysince the technology was first introduced. Today also marks the arrival of over 700 EE stores on high streets across the country in one of the biggest and fastest transformations in UK retail history.
Olaf Swantee, CEO at EE, said: “Today is a landmark day for our company, the UK mobile industry and, most importantly, the country’s businesses and consumers.
“But this is just the start as our 4G network will continue to grow stronger and wider by the day. We’re investing £1.5 billion in our network to be the first company to offer mobile 4G in the UK, alongside the biggest 3G network. Combined with our Fibre Broadband and revolutionary service model we have a pioneering and unique offer to customers across the UK – superfast speeds in the home, superfast speeds on the move and expert service on nearly every high street in Britain.”
The delivery of 4G and the company’s retail transformation has been underpinned by an intensive employee training programme as well as a comprehensive national IT infrastructure upgrade to ensure that EE customers receive expert service.
In its first phase, the 4G service is going live in Bristol, Birmingham, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester, Sheffield and Southampton. This will allow users to:
. Access the web on the go in an instant
. Download large email attachments quicker than ever
. Watch live TV on the move without buffering
. Download high-definition movies in minutes
. Play live multiplayer games on the go
. Make high quality video calls on the move
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