Orange opens its first UK multimedia store
Today in Milton Keynes Orange opened its first UK multimedia store. Unlike the other 401 Orange Retail stores this one is designed to encourage engagement between consumers and the range of multimedia technology that is now offered by Orange.
The front of the store
Not only did the store open today but it also launched the new Motorola DEXT, Motorola’s first Android device. This was the first place in the world where the DEXT could be purchased today!
Sian Doyle, Director of Orange Retail said: “Milton Keynes offers the perfect venue to launch the first ever Orange Multimedia Store. Its young demographic and forward-thinking population plus the estimated potential 297,000 mobile users in the city, tells us there is high demand for the latest mobile, broadband and digital solutions. Also, as a sign of our commitment to the Milton Keynes area, we were able to have the much anticipated Motorola DEXTT with MOTOBLURT available exclusively on opening day, a day before it goes on sale anywhere else in the world.”
The mobile market is changing rapidly, with devices and the services operators provide evolving all the time giving you access to a wide range multimedia on the go. The Orange Multimedia Store in Milton Keynes brings the best of mobile multimedia together, creating a ‘live’ experience of what can be accessed and achieved through the mobile.
Popularity of Multimedia on your Mobile
The demand for such an advanced store is backed up by the surge in the popularity and consumption of digital media. Orange’s fifth digital media index shows a ‘digital media boom’ in data usage across mobile phones especially in the area of entertainment and social networking, which increased by 129% in 12 months. Dongle use increased by 4,125% while music and video downloads via mobile have increased by 38% in the last six months alone.
The Milton Keynes Multimedia Experience
The Orange Multimedia Store in thecentre:mk is a digital ‘playground’ – ranging from its giant 70-inch cinema style screen and seating at the front of the store to the bouncy rubber floor when you first walk in. The seated area has been created for new product demonstrations, basic education workshops and film previews, as well as offering it to the local community as a unique platform for endless possibilities, such as book signings and product launches.
The store will also feature live handsets for customers to engage with all the services available from Orange while the showcase screen on the main wall, which is one of the biggest in the UK, is the place where all the mobile technology available in store will be brought to life on a large scale.
This screen will also play host to two of the stores most unique interactive features.
- A giant virtual Mexican Wave which will be made up of customers filmed in store via mobile devices.
- From launch day, people are also being invited to send in pictures of ‘what symbolises Milton Keynes’ to feature on the screen, creating a ‘PhotoClock’, which will display images at the time they were taken / sent from anywhere in Milton Keynes.
Not only is the store packed with state-of-the-art features, it also has a team of experts in store to help bring all these interactive elements to life.
Cherry Peters, manager of the new store said: “Advances in digital media are staggering and increasingly becoming an essential part of our everyday life. Therefore, the need to keep up has never been greater, which is why Orange has created a fun and entertaining centre for all to enjoy whether you’re a tech savvy teen or less aware of what your digital devices can offer to make your life easier.”
The launch of this store will coincide with the exclusive unveiling of Motorola’s highly anticipated DEXTT with MOTOBLURT the only solution that automatically manages and integrates all of your communication, from work e-mail to social messaging activity – all to your home screen in easy to manage streams. Milton Keynes will be the first place in the UK to showcase the Motorola DEXTT with MOTOBLURT.
Orange’s Multimedia Store will open to the public on Tuesday 6th October at 3pm and can be found at on Midsummer Arcade, in thecentre:mk.
The Orange cinema
It will be interesting to see how the new store takes off. If its a success you could see a similar one coming to a town near you!
Posted by: James
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