By February 11, 2011

HTC snaps up Saffron Digital for £30 million

htc logoTaiwanese manufacturer HTC have acquired the mobile video content specialist firm Saffron Digital for £30 million. Not too long ago, we reported that HTC injected $40 million into online gaming business OnLive, and Saffron Digital is the second major investment HTC have taken recently. Saffron Digital specialises in providing mobile media delivery services, with high-profile customers including T-Mobile, Paramount Entertainment, Nokia and Sony Ericsson.

This is quite obviously part of a strategy to boost their software offerings on their smartphones in order to stand out from the ever growing crowd of mobile phones. HTC’s CEO Peter Chou said “Saffron Digital has developed an incredible expertise in mobile multimedia delivery. This ability to deliver optimised content in the future will be a key asset as content becomes more and more complex and localised.”

Hopefully we’ll see more content from HTC and maybe even gaming to go with their Sense online portal.


Posted by: Vince

Posted in: News

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