ALK, the people behind the fabulous CoPilot sat nav software have just released the latest version, v7, of CoPilot Live.
The award winning CoPilot Live 7 has arrived! With completely redesigned map views, a simpler user interface and the latest street maps – CoPilot Live is now better than ever.
Providing full-featured voice-guided satellite navigation onboard a mobile phone, CoPilot Live 7 offers the same performance and ease of use as a dedicated or in-dash system. Redesigned destination entry makes going to places simple, with step-by-step address entry, finger-touch buttons and predictive address matching. Frequently used features are quickly accessible such as changing the view, finding a detour or locating the nearest petrol station or car park.
The new 2D and 3D map views on CoPilot Live 7 enable drivers, cyclists or pedestrians to see their exact location and the way ahead clearly and easily using their mobile phones. As with all CoPilot navigation solutions, Driver Safety is the priority so by default a map is only shown close to a turn or junction, progressively zooming-in before returning to the non-distracting safety screen. Comprehensive voice directions are spoken at each turn, further removing the need to glance at the screen.
CoPilot Live 7 incorporates the latest street mapping and points of interest from NAVTEQ with streets of Western Europe accurate down to house number and 7 digit UK post code. Additional map regions are available to purchase and download from the supplied CoPilot Central desktop companion, including Eastern Europe, South Africa, Australia, Middle East and North America.
Now you can enjoy the same navigation experience on your Smartphone or PDA as you’d expect from a dedicated or in-dash system.
Features:
Head on over to the CoPilot Live website for more details.
Posted by: Matt
[Post tag(s): smartphone blog, Pocket PC blog, copilot, Satnav, navigation, GPS, Tracy & Matt]
EQO Communications recently announced the release of a native Windows Mobile beta version of its mobile VoIP, text and IM application. EQO (pronounced “echo”) is a free mobile application that lets users call anywhere in the world for rates as low as 1.2 p/minute and also features inexpensive international text messages and free access to popular instant messaging services, including MSN, AIM, Yahoo!, Google Talk, ICQ and Jabber. By developing a Windows Mobile native version of EQO, Windows Mobile smartphone users can enjoy a faster and more responsive mobile VoIP experience.

EQO is already available on hundreds of device models and as of today is available as a native client for Windows Mobile versions 2003 and higher. This makes EQO available to the millions of Windows Mobile smartphones that have shipped worldwide (9 million in 2006 alone) on popular devices such as the HTC Touch, Samsung Blackjack, Motorola Q,Palm 750w and HP iPAQ
By using EQO, Windows Mobile smartphone users can now save up to 95% on international calls to landlines and mobile phones, and save up to 70% on international text messages. In addition, calls and texts exchanged between EQO users are free. Once the EQO application is downloaded, users can automatically import all of their existing contacts into their EQO phonebook. With EQO’s presence feature, users are able to see which of their contacts are online and who is available for a call, to receive a text or have a chat using EQO’s free IM feature.
EQO is inviting all Windows Mobile enthusiasts to be part of the beta trial by signing up at www.EQO.com/windowsmobile .
Posted by: Matt
[Post tag(s): smartphone blog, Pocket PC blog, eqo, voip, Tracy & Matt]
JAVOedge’s AlloyVision – Crystal Metal Case is a new hybrid case of clear PC plastic and metal. Clear in the front and solid aluminum in the back. This is the best case to show off the original look of your Apple iPhone while keeping it snug and protected.
The perfect case, the perfect look! One of the best cases on the market today!
AlloyVision, the ultimate hybrid case! It combines the look of stylish clear cases with the protection of armor metal cases. Function is maintained with strategically placed cutouts. Special manufacturing molds are used to provide a tight fit and retain your devices’ form. When it comes to protecting your beautiful device, compromising between style and protection is not an option. Luckily with the JAVOedge AlloyVision crystal metal case, you won’t have to. Try our AlloyVision crystal metal case today!
See more Apple iPhone accessories by JAVOedge.com
Posted By: Matt
[Post tag(s): Smartphone Blog, JAVOedge, JAVOedge, AlloyVision, Apple iPhone, Tracy & Matt]
Last night we attended a press event with Polaroid where we were introduced to their new Definia range of premium LCD TV’s
I think that most people will be familiar with the Polaroid name but for most of us, myself included, the name conjures up images of instamatic cameras housed in grey plastic boxes. Few of us would make the connection between Polaroid and LCD TV’s.
However, like myself, you may not have been aware of the fact that Edwin H. Land, founder of Polaroid, invented the polarising filters that are essential to LCD technology and that are present in every LCD product made. So, based on the trivia, Polaroid certainly have the ‘right’ to be part of this market and have some impressive sales figures to prove it.
Polaroid are already ranked number 5 in LCD TVshipments in North America and #10 in Europe. They are also #7 ranked brand in all video and imaging worldwide.
In actual fact Polaroid have been selling LCD TV’s here in the UK for just over a year and their TLU range has been selling exceptionally well on the high street, to the point where they cant make enough of them!
Enter the Polaroid Definia. Available in 32″, 37″ or 42″ varieties, the Definia is the name of the premium range of LCD TV’s that Polaroid released on sale just last week. Last night gave us the chance to get hands-on with the products and see what they were capable of.
Polaroid have thrown away all preconceived manufacturing ideas and concepts with the Definia range and really invested time and research into what the customer wants and needs from an LCD TV. The thing that first strikes you when looking at the Definia is that unlike almost ever other LCD and Plasma TV out there the frame surrounding the screen isn’t a high gloss plastic but is a semi-matt finish. While this seems a little strange to begin with it does give the unit a classy look and feel. However, there is a better reason for doing this: Glossy frames cause reflection and glare which distract you from the viewing experience. When this was demonstrated in a dimly lit room with lights outside it becomes clear that this was definitely a wise decision. The matt finish also means that fingerprints don’t show – great news for parents!
Polaroid have also put a lot of effort in to the speaker bar included with the Definia. Typically LCD TV’s have rather poor internal speakers. This is because the slim cabinet design of an LCD limits the size and type of speaker that can be utilised. Polaroid have addressed this by using very high quality air suspended loudspeaker units. These are the same type that you would find in fairly high-end HiFi equipment.
Also on the audio side is the AVC (Automatic Volume Control). This normalises the volume level and stops you getting deafened by those irritating commercials between programmes!
The Definia range also boasts a number of features that you would typically expect to find only on high-end LCD’s. For example you get 2 HDMI sockets, a raft of Scart sockets, component sockets, digital optical in and out connections and also a CI slot on the rear which will accept smartcard readers for pay per view services as and when they become available.
The Eco-aware among us will be pleased to see that the Definia also includes a proper and easily accessible on/off switch which means that you don’t have to leave the unit in standby.
I have to say that, although we were only able to get hands on with the 32″ Definia for a short time, I was rather impressed. This is an HD ready display, has a good contrast ratio and brightness and the sound quality is truly brilliant from such small speakers. Frankly, the Definia puts my two year old top-of-the-range plasma TV to shame!
If you are looking for a new LCD TV then the Polaroid Definia is definitely worth a closer look, especially when you consider that the 32″ Definia costs under £500, the same price that you would expect to pay for mediocre, no-name LCD’s on the high street.
Polaroid Definia TV Specification:
- Resolution: 1336 x 768
- Brightness: 500 cd/m2
- Contrast Ratio: 1000:1
- Response Time: 8 ms
- Viewing Angle: 170 x 170
- 16:9 Widescreen Aspect Ratio
- 2HDMI inputs
- 3D Comb filter with motion adaptation
- Picture-in-Picture (PIP)
- Wide-Range Stereo Speakers
- Detachable Speakers with Dedicated Subwoofer Output
- 2 SCART inputs
- Component video input (YPbPr)
- S-Video input
- Composite video input
- Coaxial RF input
- VGA (D-sub) input
- CI slot
- Audio inputs
- Composite A/V output
- Optical SPDIF output
- With TV Stands & Speakers 722.5 x 947 x 240mm (HxWxD), 30.5kg
You can find out more about Polaroid and the Definia range on the dedicated website launched today: www.polaroid-definia.co.uk
We are hoping to bring you a detailed review of one of Polaroid’s Definia LCD TV’s in the near future but also keep your eyes peeled for news on other Polaroid products coming soon!
EDIT: Our 37″ Definia review is now online HERE.
Posted by: Matt
[Post tag(s): smartphone blog, Pocket PC blog, Tracy & Matt, Polaroid, Definia]
Today Orange announced the launch of its new advertising campaign ‘Good things should never end’ to highlight it’s unlimited offerings on pay as you go and pay monthly mobile plans.
The £6 million campaign will run for 12 weeks over TV, outdoor, online, press and in all 343 Orange retail stores across the country.
The TV campaign ‘Good things should never end’ shows people creating a never ending rainbow that goes on and on across an entire city, expressing the ‘unlimited’ product benefits across both pay monthly and pay as you go offers. The creative route of ‘never-ending rainbow’ will be integrated in all campaign executions. The TV execution was created by Fallon London.
The world’s first ‘unlimited’ web page www.goodthingsshouldneverend.co.uk has been created by digital agency Poke with never ending web content including weird interactive oddities, mini-games, downloads, giveaways, toys and mobile goodies. The website features a never ending strand of rainbow that guides the user down the page.
‘Good things should never end’ will also feature an innovative digital interactive TV ad that invites viewers into an Orange ‘world’ where they can find out about lots of exciting Orange offers and competitions including BAFTA & Mobile Act tickets, handset giveaways and a secret competition to win a paid for phone contract for 12 months.
Orange launched its successful unlimited offers earlier this year including Unlimited Talk & Text on pay monthly and unlimited text on pay as you go.
Justin Billinglsey, Director of Brand Marketing, Orange UK said: “The belief that ‘good things should never end’ is a simple but powerful one and our new campaign brings this to life in a creative and engaging way. Orange brings people closer together, and with our unlimited offers you get that little extra freedom to contact who you want, when you want.”
Posted by: Matt
[Post tag(s): smartphone blog, Pocket PC blog, Tracy & Matt, Unlimited Data, Orange]
The Samsung i620 is a darn good smartphone and here’s why:
INTRODUCTION
While everyone and their uncle have been waiting patiently for their Kaiser, I’ve been frustrated that other devices seem to have struggled for any publicity in the face of the behemoth!
One device that does continue to make news, is this Samsung i620, and expansys have helpfully supplied us with a review device.
Samsung SGH-i620
Since Matt has been officially banned from reviewing this device, since he appears to be in love with the HTC TyTN II, I managed to steal the Samsung i620 and have been using it over the past few weeks.
The device has been used as my sole phone device, and has been travelling in car, down to the pub, and as my work mobile as well. It’s also one of only two non-HTC Smartphones I’ve used.
The i620, supplied by eXpansys, is as far as we can tell, a final retail device. So lets see what you get for your money.
What’s in the Box?
You may have seen Matt’s Samsung SGH-i620 unboxing video already but here’s what you get with the device.
A very slim box would appear to suggest there isn’t a lot to see within, but in fact, having got inside, there’s a great selection of accessories – some you’d expect, and some you wouldn’t. I’ll explain more about the multitude of batteries later in the review.
The Samsung branded box is nice enough, but they haven’t reached the heights of HTC branding, and fanciful packaging quite yet.
Inside you’ll find:
- The i620
- Mains Charger
- USB Sync/Charge cable
- Application CD with Activesync and software pack
- ExtUSB hands free headset
- Standard Battery
- Extended Battery
- Two battery covers (one for each battery)
- External battery charger/holder
- Manual & getting started guide
Samsung i620 Specification
- Network: HSDPA / GSM 900 / GSM 1800 / GSM 1900
- OS: Microsoft Windows Mobile 6.0 Standard Edition
- Display: Type TFT, 65K colors, Size 320 x 240 pixels
- Memory
- Phonebook 1000 entries, Photocall
- Call records 30 dialed, 30 received, 30 missed calls
- Card slot microSD (TransFlash)
- Data GPRS: Class 10 (4+1/3+2 slots), 32 – 48 kbps, HSCSD: No, EDGE: Yes, 3G: HSDPA, 1.8 Mbps
- Bluetooth: Yes, v2.0 with A2DP
- USB:Yes, v1.1 miniUSB
- Messaging: SMS, EMS, MMS, Email, Instant Messaging
- Browser: WAP 2.0/xHTML, HTML, RSS feeds
- Camera: 2 MP, 1600×1200 pixels, video, flash; secondary VGA videocall camera
- Java MIDP 2.0
- WMV/3GP/H.263/MPEG4 player
- WMA/MP3/AAC/AAC+/OGG/ASF player
- Organiser
- Document viewer (MS Word, Excel, PPT, PDF)
- Built-in handsfree
- Dimensions: 113 x 59 x 11.8 mm; 95 grams
GENERAL
Yes, 113 x 59 x 11.8mm is small, if a little wide. It reminds me very much of Orange’s C500/C600 phones, and must be up there with the slimmest of Windows Mobiles. It is a fair bit wider – to accommodate that full QWERTY keyboard, but it sits in the hand very nicely. Again due to its slim nature, it fits in the pocket nicely. I’m not sure of dimensions, but it can’t be that much wider than the original Motorola RAZR anyway. Certainly it’s a lot easier to carry about with me than my original TyTN.
On the front panel, we see the 320×240 landscape screen towards the top, and the main control set just below. These are in the main, all touch sensitive. There are no buttons for either the soft keys, call keys or Home and Back keys – just touch sensitive areas, which do seem very sensitive.
The lower centre area contains the wheel, and directional pad. The wheel itself is a free-flowing scroller, which for me works better than a jog wheel, with the added bonus of being a direction pad as well – push soft and spin, or push harder to click the direction pad. In the middle of all of this, is the action buttons, common to most Smartphones.
Sliding the phone to its open position, as the spring loaded mechanism hits it home point, a full QWERTY keyboard is visible. The keys are very, very small, and I was a little worried that my stubby fat fingers would struggle. Not so though – the gaps between the buttons, and the buttons themselves seem to be perfectly adjusted. The keyboard is responsive, and I can really hammer an email in quickly, without it missing a press.
Also included at the top right hand corner of the screen, is the utterly pointless forward facing camera. Does anyone still ‘do’ video calls? Well it’s there in any case!
The bottom of the device is nearly completely blank. A small mic hole is the only blemish on an empty bottom panel.
The right hand side is a little less sparse, with a “phone” button – this just brings up the system menu, containing flight mode activation, along with profile selection. This used to be brought up on Smartphones by tapping the power button – however, on the i620 this button is used to lock and unlock the device. Confused? Me to – but you do get used to it.
Also housed on the right hand side, behind a rubber grommet, is the main charge/sync/audio port. It’s proprietary, and yes its annoying. Even more so because it appears to me that a mini-usb port would have fitted quite easily along the bottom. My guess is that there is probably a reason for it – I’m just not sure what.
Moving to the left hand side, we see the microSD slot – again hidden behind a well fitting rubber grommet, and below that, a up/down jog-rocker switch. This feel really comfortable to use – but annoyingly seems to have no use by default other than to adjust volume – it can’t be used to scroll messages or websites for example.
On the reverse side of the i620, when closed we see a plain black battery cover, with the Samsung emblem, website address and ‘HSDPA’ designation. When we slide the phone open, the 2 megapixel camera becomes visible, next to a small mirror. When the phone is closed, the camera is completely protected against scratches and smudges on the lense.
Finally we move to the top of the device, and once again there isn’t a lot to see (Can you see the pattern emerging here). A solitary, recessed power button is on the right hand side, and it’s alone – nothing else to see.
SOFTWARE
This is where I was surprised. Although HTC are slowly adding bits and pieces of their own software, you don’t get a lot of software with their devices. They are usually very ‘vanilla’ to Microsoft’s operating system.
Samsung however have really come up trumps. The menu system has been edited and the structure reminds me of a dumb-phone. Easy when you need it, but complex when you need to dig a bit deeper and use things like file manager.
The jewel in the crown for me is in the ‘Internet Services’ menu. Yes we’ve got Pocket Internet Explorer – and Windows Live is also included (At least in this Samsung ROM), along with some Samsung specific software like an RSS reader and Podcast organiser. The single most useful add-on though – is Opera. Included in the base ROM, fully activated, trial-free. I’ve used it on pocket PCs – but if anything the Smartphone version is better. Far faster than PIE, and far more feature rich. It also supports the scroll wheel – and that coupled with the direction pad makes it nearly as easy to use as a full web browser on a PC – the software and hardware connection really is THAT good.
Clearvue document viewers are also installed – and don’t appear to be trialware – do need to check that though.
Samsung have also created little apps to group together, and improve the look of certain features. A good example of this is found in the ‘Applications’ area, and is called the ‘Organiser’. In actual fact, is just a collection of improved tools that are available by default in the smartphone OS, but aren’t always that easy to find. A much better Alarm’s section is available, voice notes are linked in, along with a world clock and something called “D DAY”
I always get a shock when looking for the Wireless Manager. I forget that this is a HTC addon and not part of the operating system by default. The samsung version is OK. Its functional, but certainly doesn’t look as refined as those found on HTC devices.
Finally a completely pointless, but ulimately lovely “Living World” homescreen is provided. This is an animated home screen, in which clouds and birds float in the sky of the image, and the lighting changes depending on the time of day. As I said – pointless, but it is implemented really well.
Highlights:
Size/Looks: This thing is small. It also looks amazing. I say without any concern that this is the best looking Windows Smartphone available. It’s exceptional, and when released, I’d hope it is marketed at everyone – not just as a business phone.
Keyboard: The sliding querty keyboard is excellent. Its responsive and doesn’t miss keypresses. The number pad is also integrated very well.
Battery life: The box contains two batteries – but I’m not sure why The difference in size is just a few millimetres, and although the standard size battery is in itself pretty good, I struggle to see why you would not just use the extended battery in day to day use.
Display: Razor sharp, if small. Colours are exceptional, and it looks and feels an expensive device, for this reason alone.
Lowlights:
No Wifi: I’m just starting to relealise the potential of Wifi in phones. Everywhere you go these days, there are wifi stickers in windows, and its a shame I can’t take advantage of the exceptional Opera browser in this way.
Slider mechantisem could be better: It’s by no means bad, and I think we were given a slightly ropey unit to be honest – but the slider isn’t exactly firm. Its a bit sloppy, and also appears to not fit right on the left hand side. I would hope this is a per-unit issue, and not a major problem affecting the majority.
REVIEW
Right so we’ll ignore the standard battery for now, and go straight in with the extended battery pack, and secure it with the extended battery cover (with me so far?!)
Turning on the power, we first see the Samsung “The Ultra Messaging” logo. This then pushes onto the Windows Mobile screen, and finally the Samsung logo and swirl animated startup sequence.
First things first, I need to get up some data connections. Due to it being an expansys device, this unit came setup for Vodafone. For my sins, I’m an Orange customer, so was about to dig out the settings. Being a geek, I was already playing about in the Control Panel, when I found a ‘Operator settings’ button. As suspected, this told me I was setup for Vodafone UK. Changing this was a doddle, and the software deleted my Vodafone settings, and helpfully set up GPRS, MMS, and everything else I’d need to Orange UK.
So now I’m up and running and straight away I’m in Opera to see just how good it is. Answer: Very. As I said earlier though, this is in part to the great hardware and key configurations. Its hard to fault Samsung with this device – it really feels like they have thought about what people will want from it, and how they will want to use it.
I’m already getting annoyed by the key-click sound so before I send off a round of SMS’s – I nip into the control panel again to turn this off, and also to engage automatic slider keylock. I don’t think I need to explain too much about what that is. Because of the touch sensitive controls though – I should point out that the End Call key does not work as you’d expect. Because of the risk of the touch sensitive buttons being touched during the call, the phone requires you to press the middle action key first, then press the key you want. Its not ideal, if understandable, so you might want to consider how much of an annoyance this would be to you.
Back to the messaging then – and what becomes apparent straight away is that when reaching for the ‘send’ softkey – I knock the home button and end up where you might expect. Leaving my message sitting there rather than being sent. I have over the days I’ve had the i620, got used to this, and became more confident with the phone in general. Even with smartphones and a stand OS – each new phone does have a slight learning curve, and there are no major issues with the use of the i620.
The QWERTY keyboard itself, as I’ve stated already is absolutely excellent. The size doesn’t seem to course any problems, and unlike a certain other device I’ve reviewed recently – it works absolutely 100% perfectly. The layout for symbols, and function keys is spot on – with all the main punctuation getting their own key.
The default profiles all seem OK – and in all honesty, I didn’t really have to do anything to the phone before I was happy. Its set up really sweet from the off. As you’d expect the sync ability is exactly like any other phone, and I quickly copied a mp3 ringtone to the phone via explorer/activesync with no apparent problems.
The camera application is OK. It’s very similar to the HTC standard app, but takes slightly longer to long. In reality though, its more or less identical, and since there is no problem with either – it makes it easier to switch between phones! It comes with a completely pointless digital zoom, but its there if you want it, and the video recording seems pretty nifty as well.
This is a nice bit of kit, but having had bug-ridden devices in the past – how does this compare? Very well actually. I’ve not had it fail, I’ve pushed it as best I can – and it hasn’t faltered. It isn’t the quickest device at times, but even when its got a lot to do – it does it well, and it hasn’t crashed at all, in the time I’ve used it. The Samsung ROM (and I’m told its typical of Samsung WM device ROMS), is solid as a rock. I’m not even sure what I could suggest to improve it.
CONCLUSION
This is the best Windows Mobile device I’ve ever used. Its exceptional, it looks great, feels better and is a joy to use. Other than the slight slider issues, the build quality is great and feels really robust.
The lack of Wifi and GPS will be killer for some, at least for the former, but for what it is – I don’t think there is a device that does it better.
I’ve got to send this review unit back now, and I really don’t want to. I’ll be buying it on Vodafone when it comes out (hurry up Voda!)
This device is the closest we have in the Windows Mobile world, to getting the hoards of teenage girls parting from their RAZR’s. It’s not quite there – but it’s very close.
100% recommended.
T-Mobile have announced the T-Mobile Shadow officially and are offering a web page for consumers to pre-register their interest. The Shadow will feature a custom interface for T-Mobile which endeavours to achieve T-Mobile’s aim for the Shadow brand which is to make it the ultimate social mobile device.
Phone Highlights
Additional Phone Features
Posted by: Matt
[Post tag(s): smartphone blog, Pocket PC blog, Tracy & Matt, T-Mobile, MDA Touch, Mobile Broadband, pay-per-day]
Mobile phone provider 3 has launched a new handset that will allow users to make free calls over the internet via telephony service Skype.
Users will also be able to use Skype’s instant messaging service, 3 said.
But while people using Skype on their computers are able to make cheap global calls to any phone number, this will not be possible via the new 3 handset.
Skype has about 246 million registered users worldwide and is one of the firms reshaping the global phone industry.
To date, mobile phone companies have been unwilling to let users freely access Skype via their handsets for fear that it would hurt their business.
While it is possible to access Skype from a number of handsets, this has involved downloading third-party software, something that has put off the majority of users.
Posted by: Matt
[Post tag(s): smartphone blog, Pocket PC news, Windows Mobile news, skype, 3,Tracy & Matt]
We just managed to get our hands on the new Mio Digiwalker P560 demo unit and thought we would share a couple of photos. As it’s a demo unit there is no unbox video yet, but that will be here online just as soon as we have the retail boxed version.



The all new Mio P560 is the upgrade to Mio Digiwalker’s very successful Mio P550.
With similar specification as the P550, the Mio P560 benefits from improved design and ergonomics as well as Windows Mobile 6 classic operating system.
Windows Mobile 6 and a 3.5” display gives you increased functionality in dealing with your everyday tasks. View and edit Word and Excel files, view a PowerPoint presentation, all from the palm of your hand.
Need to access your email away from the office? Simply utilise the 802.11b/g WiFi connection to download your emails with ease.
Need to get somewhere? With an in-built SIRFStar III GPS receiver, satellite reception is fast and accurate, enabling you to travel easily to your destination (software required).
For further functionality you can use the Bluetooth 2.0 connection to connect to other mobile devices and peripherals.
When its time to relax, you can sit back and enjoy the media facilities of the Mio P560 thanks to Windows Media Player. Store movies, music and images on an SD or SDHC card and enjoy quality video and audio playback.
Mio Digiwalker P560 Specification:
- Windows Mobile 6.0 Classic
- WiFi 802.11 b/g
- Bluetooth 2.0
- Built In GPS
- SDHC/MMC expansion slot
- Processor: 400 MHz
- Memory: ROM 2048MB/RAM 64 MB
- Display: 3.5” Colour transflective TFT , 240 x 320
- Wireless LAN 802.11b, 802.11g
- Satellite Navigation: SiRF Star III , 20 channels
- 170 grams (battery included)
- Dimensions: 72 x 115 x 17.8mm
Posted by: Matt
[Post tag(s): gps, navman, Mio P560, sat nav, Tracy & Matt]
SanDisk today announced the availability of its 8GB microSDHC and M2 flash memory cards to retail outlets worldwide. Compatible with the new breed of mobile phones with card slots, the 8GB SanDisk microSDHC and M2 cards are ideal for the growing number of consumers who make their mobile phone—with its built-in music player, digital camera and video player/recorder—the centerpiece of their digital lifestyle.
SanDisk’s ongoing ‘slot education’ program is aimed at raising awareness both of the presence of a card slot in the majority of today’s new mobile handsets and the benefits available to those who use it. With a high capacity memory card in this slot, consumers can ‘Wake Up Their Phone’ and turn their handset into the ultimate lifestyle accessory, including the ability to store more than 2,000 digital songs, or more than 5,000 high-resolution pictures, or up to 5 hours of high-quality MPEG 4 video.
Once digital content is stored on a high capacity SanDisk card, consumers can share their world with others, through simple uploading of content onto social networking sites such You Tube, MySpace and Facebook –allowing friends and acquaintances to share the experiences they have captured on the card. Content can be transferred through the mobile phone or through synching the card up with a PC.
In celebration of the launch, SanDisk has teamed up with festival and event producers Guerilla Union (Rock the Bells, Paid Dues) for the “Sunset Strip Block Party,” an unprecedented event incorporating exclusive headline performances from world famous artists on the world famous Sunset Strip in Los Angeles, CA. The massive fete is scheduled for Friday, October 26, and will take place throughout three of the Sunset Strip’s most legendary nightclubs—The Key Club, The Roxy Theater and the Viper Room, making it the first event ever of its kind to use all three venues in unison. The event is the official kickoff for the SanDisk “Wake up your Phone” education campaign that will be continued throughout 2008.
Performances from Linkin Park, Common, The Crystal Method, Cut Chemist (visual performance) and Z-Trip will come together to celebrate this historic event. Staying true to the campaign and the night’s ‘slot education’ theme, SanDisk is encouraging the invited guests to capture the event on their mobile phones.
In addition to the microSDHC and M2 card, SanDisk also offers a broad range of both embedded and removable storage solutions for mobile handset manufacturers and mobile network operators. These include iNAND™ and mDOC™ embedded flash drives; microSD™, miniSD™ removable flash cards; and SIM and MegaSIM™ cards.
SanDisk’s 8GB microSDHC and M2 cards are now available in major retail outlets worldwide with suggested retail prices of $139.99 and $149.99 respectively. For more details, please visit www.sandisk.com for details or your local retailer.
Posted by: Matt
[Post tag(s): Tracy & Matt, SanDisk, Cruzer, M2, microSDHC]

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