By November 1, 2007

Orange announce new ad campaign

Today Orange announced the launch of its new advertising campaign ‘Good things should never end’ to highlight it’s unlimited offerings on pay as you go and pay monthly mobile plans.

The £6 million campaign will run for 12 weeks over TV, outdoor, online, press and in all 343 Orange retail stores across the country.

The TV campaign ‘Good things should never end’ shows people creating a never ending rainbow that goes on and on across an entire city, expressing the ‘unlimited’ product benefits across both pay monthly and pay as you go offers. The creative route of ‘never-ending rainbow’ will be integrated in all campaign executions. The TV execution was created by Fallon London.

The world’s first ‘unlimited’ web page has been created by digital agency Poke with never ending web content including weird interactive oddities, mini-games, downloads, giveaways, toys and mobile goodies. The website features a never ending strand of rainbow that guides the user down the page.

‘Good things should never end’ will also feature an innovative digital interactive TV ad that invites viewers into an Orange ‘world’ where they can find out about lots of exciting Orange offers and competitions including BAFTA & Mobile Act tickets, handset giveaways and a secret competition to win a paid for phone contract for 12 months.

Orange launched its successful unlimited offers earlier this year including Unlimited Talk & Text on pay monthly and unlimited text on pay as you go.

Justin Billinglsey, Director of Brand Marketing, Orange UK said: “The belief that ‘good things should never end’ is a simple but powerful one and our new campaign brings this to life in a creative and engaging way. Orange brings people closer together, and with our unlimited offers you get that little extra freedom to contact who you want, when you want.”

Posted by: Matt

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Posted in: News

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More than 20 years in the IT industry. Blogging with a passion and thirst for new technology since 2005.
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