By September 7, 2011

Orange Launches UK’s First Multimedia ‘Swapable’ Benefits on Pay Monthly Plan


  • Premium entertainment options from partners including Sky Sports, MTV, Deezer music, The Times and more, to be available as part of the Pay Monthly Panther tariff
  • For the first time, Orange Swapable benefits can be switched every 30 days, allowing customers the choice and flexibility to try out different multimedia services every month

Orange today announced the launch of the UK’s first ever premium multimedia Swapable options for all Orange customers on Panther Pay Monthly tariffs. Offered in addition to the usual minutes, text and data allowance, Orange Swapables, which includes premium services from partners including Sky Sports, The Times and Deezer Music, delivers even more to customers looking for engaging, exchangeable content from their service.
Customers can choose up to two Swapables which can be changed every 30 days according to preference. By offering customers premium multimedia and entertainment content as part of their existing tariffs for the first time, Orange is offering users the freedom to enjoy a wide choice of entertainment options without committing to long, expensive subscriptions.
Whether it’s browsing through the latest news via The Times app, streaming the hottest tunes via music streaming service Deezer, checking out up-to-date horoscopes courtesy of astrology ace Russell Grant or catching up on favourite soaps via Mobile TV, Orange Swapables options offer something for everyone.

Pippa Dunn, Chief Marketing Officer – Consumer, Everything Everywhere said: “We think Swapables make Panther the ultimate Smart Phone tariff.  From unlimited music to live Sky Sports, customers can pick Swapables based on their lifestyle and interests.  So whether you’re a news junkie or TV addict; a gamer or a book worm – there’s a Swapable for you.  And because we know people like trying new things, we let customers change their Swapables every month.”

The list of swapables that will be included as part of this refreshed tariff includes:
Sky Sports Mobile TV – For Sports fan and news junkies alike, Sky Sports Mobile TV allows you to watch Sky Sports 1,2,3,4, Sky Sports News, ESPN and At the Races live on your mobile phone
Mobile TV – For soaps, reality TV and news on the go, this benefit offers you 10 TV channels to choose from including ITV1, Channel 4 Mobile, Five, British Eurosport 1 and 2, MyMovies and WWE
Orange Book Club -  Allows customers to turn their mobiles into e-readers, with hundreds of books to choose from and the ability to choose and download a new eBook each month to keep
Deezer Mobile – Allowing music fans to choose from a library of over 13 million tunes, leading music streaming site Deezer offers access to your favourites tunes on the go – including bios, dedicated radio stations and artist suggestions
The Times & Sunday Times- A must for any serious newshound, this app allows full access to The Times’ newspaper content through your mobile
MTV  – For fans, MTV offers the best bits of favourite shows including Jersey Shore, Teen Mom and more – behind the scenes clips and extra show footage exclusively for Orange fans
Russell Grant Astrology – Offering an easy way to keep up with your horoscope, celebrity stargazer Russell Grant offers daily video astrology updates, dream decoder and more via this benefit
PlayGames – A premium gaming space, offering access to thousands of downloadable games from major games studios for you to download and keep
GoCommute – An invaluable commuter tool providing real time road, rail and travel information across the UK
Daily Puzzler – the UK’s favourite puzzle publisher, a puzzle for everyday, including crosswords, wordsearch, sudoku and link a pix
247-Sport – Keep up to date with all the sports results as they happen. Set up texts alerts so you get hot off the press news as soon as it becomes available.
For more information on Orange Swappables or the Panther refresh, please visit


Posted by: James

Posted in: Press Releases

About the Author:

Five year veteran of the site. BlackBerry specialist, but experienced in most operating systems. Enjoys flower arranging and cross stitch.
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