Carphone Warehouse in Nokia grey-market tangle
Carphone sold large volumes of Nokia 5530 into grey market after miscalculating sales on August exclusive. Significant numbers traded back into UK, disrupting official Nokia distribution channels
Carphone Warehouse is being investigated by Nokia UK for facilitating the export of large volumes of its Nokia 5530 Xpress Music handset, intended for Carphone’s UK retail channels, into overseas markets. The Nokia 5530 originally went on sale in Carphone in the UK on August 11 on a six-week exclusive, and Carphone’s onward trade of the device is likely to have breached the terms of its exclusivity deal with Nokia UK. Carphone is understood to have purchased around 130,000 units from Nokia UK as part of the original deal. More than half were offered to the UK trade at rock-bottom prices, explicitly for export outside of Europe, Mobile News understands.
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