By August 3, 2010

BlackBerry press event coverage


As we mentioned yesterday, RIM are holding a BlackBerry press event today in New York starting at 11am EST (4pm UK time). What we didn’t tell you though, as it was a bit of a guarded secret, is that there is also going to be a press event here in London that will be timed to coincide with the New York event.

Now, we’re still not 100% sure what the event will be about, we can make several guesses of course but to find out for sure we have roving reporter James en-route to the event. James will be tweeting throughout the event and I’ll also be publishing updates to this post as things unfold so be sure to come back after 4pm and to keep refreshing this page for updates!

James’ coverage follows:


  • 15:30 – The event has not yet started and I am is the first to arrive. Looks like it will a live video stream from the New York event followed by some hands-on time
  • 15:55 – About 40 other people in the room with me, looks like we will be starting on time, watch this space!
  • 16:00 – Stuck in a basement here with next to no coverage, updates will be sporadic
  • 16:05 – Ralph De La Vega takes the stage. BlackBerry 9800 and OS6 being shown off today
  • 16:05 – "Today we’re introducing the BEST BLACKBERRY EVER"
  • 16:09 – RIM writes their own 3G stack and focuses on battery life
  • 16:11 – Also launching this product w/ BlackBerry 6
  • 16:12 – advanced 5MP camera and flash
  • 16:13 – Universal search -Album art, Wifi Sync, BT stereo
  • 16:25 – geo location in photos
  • 16:30 – Universal search even allows search of BB app world

OK. With live link cancelled we’ll move on and post more later. Have a look at the press release:


RIM Unleashes BlackBerry 6

Waterloo, Ontario – Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced BlackBerry® 6, a new operating system for BlackBerry® smartphones that retains the trusted connectivity features that distinguish the BlackBerry brand while delivering a fresh, approachable and engaging experience that is both powerful and easy to use. BlackBerry 6 features a redesigned interface that seamlessly works with a touch screen and trackpad, expanded messaging capabilities that simplify managing social media and RSS feeds, an advanced multimedia experience that rivals the best in the industry, a convenient new Universal Search tool, and a new and efficient WebKit-based browser that renders web pages quickly and beautifully for a great browsing experience.

“BlackBerry 6 is the outcome of RIM’s ongoing passion to deliver a powerful, simplified and optimized user experience for both touch screen and keyboard fans,” said Mike Lazaridis, president and co-ceo, Research In Motion.  “Following extensive research and development to address consumer needs and wants, we are delivering a communications, browsing and multimedia experience that we think users will love, and we are thrilled to debut BlackBerry 6 on the amazing new BlackBerry Torch smartphone.”

Visual, Fluid Interface
BlackBerry 6 has been redesigned making it easier and more intuitive, with clean, sleek visuals and natural, fluid navigation. Designed to be both fresh and familiar, the new interface enables a productive, fun and highly satisfying user experience whether using a touch screen or trackpad and keyboard.

BlackBerry 6 offers multiple views that help users better organize their applications and content. Icons are arranged on the Home Screen in 5 customizable views (All, Favorites, Media, Downloads and Frequent) that are navigable with simple swipes. Users can organize where they want their icons to appear, and can add contacts or web page shortcuts directly to the Home Screen.

Also new to BlackBerry 6 are visually-rich, context-sensitive Action Menus. Within a given application, by clicking and holding the trackpad or through an extended touch of the display, users can bring the most common actions or tasks of an application to the surface. In addition, users can seamlessly multitask by holding down the Menu key, which pops up a visual grid of all the applications currently running, so users can instantly switch between applications.

A powerful Universal Search tool is also accessible from the Home Screen. By simply clicking or tapping the Universal Search icon, users can search for any content on their handset, the web or in the new BlackBerry App WorldT, which is also integral to BlackBerry 6.

Fast Rich Web Browsing
BlackBerry 6 integrates a new and efficient WebKit-based browser that renders web pages (as well as email) quickly and beautifully for a great browsing experience. It features tabs for accessing multiple sites simultaneously, a double-tap to zoom feature that can intelligently wrap text in a column while maintaining the placement of a page’s key elements, and pinch to zoom.

Social Feeds and Text Messaging

The new Social Feeds application simplifies the management of social networking and RSS feeds and provides integrated access to the native BlackBerry® Messenger (BBMT), Facebook®, TwitterT, MySpaceT, AOL® Instant MessengerT, Google TalkT, Windows LiveT Messenger and Yahoo!® Messenger applications for BlackBerry smartphones. Social Feeds streamlines the user experience, provides an integrated view of friends’ activities across multiple social networks, and let’s users post updates across multiple networks simultaneously. Users can also easily add their favorite RSS Feeds from the Social Feeds application or directly from a website while browsing.

RIM’s new Text Messages application also adds exciting new features for users who communicate mostly via SMS and MMS, including the ability for users to now view a conversation in one threaded ‘chat’ as well as share photos, videos and other rich content.  

Engaging Multimedia Experience

The multimedia experience in BlackBerry 6 is designed to give users a more engaging and streamlined experience with album art everywhere in the new music and video players. The new BlackBerry® Desktop Software 6 integrates media sync for easily syncing photos and videos as well as iTunes® and Windows Media® Player music with the smartphone*. It also includes Wi-Fi Music Sync, a unique feature that allows users to view their entire iTunes® or Windows Media® Player music libraries from their BlackBerry smartphone, create and edit playlists, as well as select music for download. When in range of their home Wi-Fi network (or via USB), the changes are synced with iTunes® or Windows Media® Player and the songs are automatically downloaded to the smartphone.

BlackBerry 6 also gives users access to a range of camera modes that can help them capture better images. Editing, organizing and sharing shots is amazingly simple, with intuitive options for grouping pictures.

The new Podcasts application makes it easy for users to find and manage audio and video podcasts. Users can view all the podcasts saved on their smartphone, browse a catalogue of podcasts available for download, subscribe to them, and wirelessly download the content directly onto their smartphone. There is also a dedicated YouTube® application, so viewing and sharing videos is easier than ever and users can also easily search for videos using the new Universal Search tool in BlackBerry 6.

Compatibility with Existing BlackBerry Smartphones
BlackBerry 6 will debut on the new BlackBerry® TorchT smartphone (announced today) available from AT&T on August 12 and it is also designed to run on select BlackBerry smartphones already in market. Subject to carrier certifications in the months ahead, the new OS is expected to be available for the BlackBerry® BoldT 9700, BlackBerry® BoldT 9650 and BlackBerry® PearlT 3G, as well as future BlackBerry smartphones.

Research In Motion is releasing an SDK for BlackBerry 6 (also announced today). Developers can find additional details at

For more information on BlackBerry 6, visit To view screen shots, visit the Inside BlackBerry Blog: For more information about the BlackBerry Torch smartphone from AT&T, visit


Posted by: Matt

Posted in: News

About the Author:

More than 20 years in the IT industry. Blogging with a passion and thirst for new technology since 2005.
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