Lenovo – Making the heart go boom
For many a year Lenovo has had been a go to brand for a robust business solution with this Thinkpad line of laptops and desktops. A serious name that lead to serious solutions. This year we are getting a whole new Lenovo, whilst possessing the straight and serious edge that gained a prestigious reputation over the year we have been shown a lighter, fresher and altogether more cuddle side.
Entering from stage let is the new Lenovo, a Lenovo with a quickly design concept, a grasp on the modern tropes and an aim to please. Wearing a new badge that many will find hard to recognise Lenovo are engaging the public with an attitude to propel themselves into the heart of their customers to pull them back for more.
They are listening to what people want and making massive efforts to provide almost every desire coupled with an alternative, without pushing the customer to pay over the odds. This change is happening across the board, not just a simple flip over to pushing out a few more phones.
Take the Y Series brand. Taking care to pay attention to the hardcore gamers in the world Lenovo have developed a line of gaming rigs called the Ideacentre that will appeal to both the customer and the system builder. Kitted out with the latest hardware Lenovo have taken the extra step to keep the machine accessible for the inevitable upgrade and or replacement with with their desktop case. There will be two tiers a Y900 and Y700, the main difference being the Y900’s ability to take dual graphics cards.
Lenovo have recognised that gaming on the PC has a massive consumer base and are trying to make the most flexible gaming system, out of the box, that a hardware manufacturer can provide.
Pushing the focus to portable gaming the same attitude has been worked into the Y-Series gaming laptops. The IdealPad Y700 is designed to appeal to a gamer and added extras to make things a little more suited like backlit keys, QHD display and a Realsense 3D camera and a range of gaming accessories to not only keep things colour coordinated but push the best quality for the money.
Whilst still retaining the Thinkpad business approach Lenovo have made some solid updates to their gaming end and there is a lot to like in these machines. Expect to see the IdeaCentre Y900 in November should cost around £1,039 and Y700 £649. The IdeaPad Y700 will land in October at £617.
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