Archive for May 25th, 2011

Unilever launches The Lynx Stream mobile app for iOS and Android

Unilever, one of the world’s largest consumer goods companies, has created the first mobile app to capture the real-time social elements of Facebook, Twitter and mobile phone activity to produce a record of unforgettable nights out.

The Lynx Stream, developed for deodorant brand Lynx / AXE, collects every video, picture, text, tweet, check-in and status update a group of friends makes to produce an automatic Stream of the night and highlight video, which can be watched online and shared through social networks. 

The mobile app,­ available to download for free from the iTunes Store and Android Market,­ has been created with the intention to drive brand loyalty and engagement by providing an essential social tool for young people.

The Lynx Stream will also act as a media channel in future brand and product campaigns where content can be published directly to Lynx followers.

Josh Dean, Lynx Global Brand Manager, comments:

“When we design Lynx products we ask ourselves how will it fit into young guys’ lives and how will it make them more confident and attractive in the mating game.  The Lynx Stream has been developed with the same thought process.  Our guys are living on their mobile phones so it makes sense to build an app that adds significant value to their lives by enabling them to capture unforgettable nights out.  And if Lynx is helping to facilitate great memories ­ and is part of the memory ­ then it stands to reason that people will save some affection for the brand itself.”

Sony Ericsson Warms Up Fans for UEFA Champions League Final

As part of Sony Corporation’s existing agreement 2009-2012 with the UEFA Champions League, Sony Ericsson, official mobile handset of the UEFA Champions League, is offering two exciting pre-match competitions to warm up football fans ahead of the UEFA Champions League Final Wembley 2011 on 28 May. 

Football fans in London will be able to win football related prizes and get closer to the game by utilizing their smartphones ahead of the pinnacle of European club football, showcasing the capabilities of the Sony Ericsson Xperia range.

Sony Ericsson is launching two foursquare activities on the day before the Final, helping to build fans’ excitement ahead of the game and giving one lucky fan the chance to watch their favourite team at the UEFA Champions League Final Wembley 2011 at the famous ground:

Great Sony Ericsson Shirt Off: fans must find a Sony Ericsson football team through foursquare as they move around London over eleven different locations on the day before the Final.

Once these hotspots are revealed, fans must race to find the player, check-in and if they get there first, the player will reveal one of eleven exclusive prizes on the inside of his shirt.

Exclusive Badge: On 28^th May, fans across Europe must try to unlock the new Sony Ericsson Xperia Footy Final Badge. Every fan that unlocks the badge between midday and midnight at Sony Ericsson Football Hotspot at Wembley Stadium will be entered into a draw to win tickets to the UEFA Super Cup in Monaco.

For more information please go to http://4sq.com/lQO14M.

Posted by: James

Everything Everywhere and BT Wholesale to deliver the UK’s first live customer trial of 4G high speed broadband technology

Everything Everywhere and BT Wholesale have today announced a collaboration that will see the first live trial of next generation 4G LTE¹ high speed broadband to customers. The live proof of concept trial is the first of its kind in the UK and will see the two companies sharing their fixed telecommunications and mobile technology to provide high speed wireless broadband to customers in rural Cornwall.

· Trial to showcase the benefits and potential of 4G LTE¹ mobile technology for customers

· The collaboration will see mobile and fixed broadband coming together for the first time in the UK 

· The field trial will be launched in Cornwall, and will be the first of its kind in the UK to involve customers