Walking around Berlin’s IFA show you will realise the most important aspects of ever stand is the display. Every device and unit there relies on the most eye popping display to attract attention. Samsung, Sony and LG stands are full of jaw dropping panels with ever increasing size, beauty and novelty. However, on closer inspection you can see colour contrasts pushed up and false vibrancy used to achieve an eye popping result. Most of these panels are eye popping for a minimal amount of time.
Panasonic was the only company to happily display their older panel beside their latest offering for direct comparison. You can get right up and examine the pixels and colour representation within millimetres of the screen. Most other companies have their panels roped off.
LG and Samsung brag them have true black on their screens however you can see they are not. Panasonic are refreshingly honest with their approach, true blacks are very hard to do, they aren’t their yet however they are close. They can show the progress from where they were this time last year.
One of the most endearing things about the Panasonic flagship is their pride in the design. Having visited a number of shows I have spoken to many engineers over the years about the development of their products, however I have never had an Engineer ask me what I think of specific design aspects, only to step back and continually admire the work their company had produced. Panasonic’s engineers have taken pride in their work, not for profit, not for glory, but as a personal achievement in creating something that stands out and impresses.
Panasonic have made a lot of effort to turn a Smart TV into an actual Smart TV. Most consumers have Smart TV features forced on them when buying a new TV, the functionality is usually half baked, slow and prone to bugs. It is normally turned off and a set top box used to replace. Panasonic have added a feature set to their high end devices, and some diluted features to the lower, that will impress those out hunting for the living room replacement model. A combination of services that integrate with the users lifestyle to produce a truly Smart experience.
Much like an Xbox One, the new Panasonic has a built in camera with facial recognition and the ability to build a profile for each registered user. Once the user has been recognised, or selected when multiple users are in one place, the TV can, even from standby, show information pertinent to the user. Weather, social updates, relevant TV content and recommendations based around viewing habits. Smart TV features a user would benefit from, and not what a manufacturer wants to throw are the user on a clunky interface. Panasonic’s Mystream and Infobar are simple, elegant and useful without interrupting or imposing.
Adding in the ability to stream to devices over 3G and 4G, scheduling and recommendations Panasonic is making extra effort to evolve the television into a companion to spend time with in your freetime. This is something other TV’s cannot boast. LG and Phillips have adtoped mature operating systems for their models in WebOS and Android however these are not specifically designed to deliver the content directly to you, however you need it. Running ontop of a specifically designed Quad Core Pro5 chipset the AX 902 can handle most anything required and the software runs smoothly without issue.
Panasonic’s Viera AX902 is a head turner if ever there was one. Less gimmicks that the other manufactures, more progress in delivering a better TV viewing experience. A team of engineers have built a TV they would want to use themselves, not one they that solely to please shareholders.