Archive for March 5th, 2014

Is A Mobile Wallet the Right Choice for You?

In 1999, PayPal was launched as the first Internet-based money transfer system. Since then, mobile phones have become the new wallet and the number of apps that make this e-shift possible are growing by the minute. Now, mobile banking has moved into cloud-based apps like Square Wallet and LevelUp that allow smart phone users to sync their bank accounts and pay electronically in the real world.

THE BENEFITS

Using your “mobile wallet” to pay for items instead of using actual credit cards allows you to lighten the load of your real wallet and, more importantly, cuts down on your risk of identity theft in the event you lose your wallet. If you lose your phone, at least you know it has a security lock in place (if you’ve set it) and you can also call your phone company and have it shut off.

Other benefits of using a mobile wallet:

• Paying for the items is usually quicker, moving you and the line behind you through faster.
• The method of payment stays with the customer, making it harder for anyone trying to swipe your identity information by peering over your shoulder.
• Lightens the load of physical credit cards and cash on hand.

Businesses that cater to mobile wallet users can reap the benefits, as well. Just as the mobile wallet user enjoys a faster line and more secured method payment, so too do the businesses. Faster lines mean happier customers and strengthening security on identity theft by installing mobile wallet user-friendly technology is always good business. Having a card payment provider also cuts down on the amount of actual cash a business must handle daily. Card processing involves the secure transmission of payment information and the settlement of transactions.

The most unique feature with businesses using mobile wallet technology is the ability to use market strategies through the mobile wallet apps with transmitting and redeeming loyalty offers.

THE PRECAUTIONS

According to the U.S. Department of Justice, the number of identity fraud victims annually in the U.S. is 11,517,900, costing a person an average of $4,930. Surprisingly, it’s the younger mobile users between the ages of 18 and 24 that are most affected by identity theft at 8.5 percent. Thus, if you fall in that age range and plan to use your mobile phone for financial transactions through mobile wallet apps, you should absolutely strengthen the security on your phone as much as possible. If your mobile phone PIN/keylock code isn’t enough to make you feel at ease, systems like LifeLock can provide monitoring and scanning for threats and quick notifications when there is a security breach. Like credit card payments, mobile phone payments are protected, so if your monthly statement is showing unfamiliar expenses, you should still alert your credit card company as soon as possible.

Something else to consider: mobile wallet technology is new and still somewhat “in development.” Not all businesses or credit card companies are willing to switch and not all smart phones support the applications. However, while it may not be widely accepted yet, the convenience and maximum security features that come along with having a mobile wallet are pushing consumers to reconsider and the businesses are sure to follow.