Archive for July 5th, 2009

BIC Branded Phone to Be Sold in Spain

Orange is to launch its BIC branded PrePay phone in Spain, following sales of the product in France for the past year. The BIC phone is a rechargeable mobile telephone, 100 % ready-to-use when purchased with a fully charged battery and the SIM card already inserted.

Bic phone

On sale in supermarkets and local stores (tobacconists, newsagents, petrol stations, stations and airports…), the BIC mobile phone focuses on the basic functions for a telephone: sending and receiving calls and SMS’s.

The Spanish BIC phone provides the same features as its French cousin, with some minor adaptations specifically for the local market. It is on sale at the recommended price of 29 Euros. The offer includes 20 minutes of calls valid for 2 months from the time the mobile is activated.

The BIC phone has achieved sales of over 110,000 units since it was first launched in France in August 2008 and a consumer research conducted by LH2 with a sample of 600 respondents showed that the BIC phone really is the "must-have" phone for people who are looking for simplicity

Posted by: John