This morning at an event highlighting our new brand direction and its alignment under Sony’s make.believe brand message we showed the next device to be launched under the Xperia brand to a select few journalists.
It’s called Xperia Pureness and will launch during November 2009. Pureness is a really simple design phone, based around the core concepts of talk text and time but dressed up in a highly designed, sculpted shell and created around the idea of the handset as a work of art.
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