By March 7, 2011

Three launches all-you-can-eat data on PAYG

3_logo If you are a regular to our podcast you’ll know that I’ve recently been ranting about various UK carriers reducing the caps on their ‘unlimited’ data bundles and/or increasing the cost. Today Three are bucking that trend and have announced a new ‘all-you-can-eat’ data plan for Pay As You Go customers.

As their press releases states, which you can see below, this could well shake up the whole industry. Lets hope it leads to much greater competition on data!


Three will today shake up the mobile industry by launching all-you-can-eat data for Pay As You Go customers for just £15.

While other operators cut back on data allowances and charge customers more for access to the Internet, Three is bucking the trend yet again. Customers on Three’s new Pay As You Go plans will instead have access to all the data they will ever need so they can set their smartphones free and still stay in control of their spending.

That means people can now download the latest apps and music, update Facebook and Twitter, shop around for the best bargains and loads more without worrying about the cost. The move comes just two months after Three launched a similar all-you-can-eat data offer for contract customers with The One Plan.

Three’s Sales and Marketing Director, Marc Allera, said: “We want to get people using their smartphones in the way they were designed to be used, and that means data.

“More importantly, we want people to feel comfortable doing this without worrying about the cost. That’s why the new offers include all-you-can-eat data along with a huge allowance of minutes and texts.

“Three’s network was built for data, and it’s the confidence in the strength of our 3G network that means we can introduce deals like this.”

The introduction is also a reaction to research that suggested people didn’t always know how much data they needed to do different things. Instead they didn’t use much data at all through fear of running out of credit.

To celebrate the launch of this new offer, Three will also be running a competition over the coming month to show the value of the deal, with prizes including a 30-day first class rail travel pass to Europe for two. Runners up prizes of a smartphone along with all-you-can-eat data, free for a year and a huge amount of free calls and texts each month will also be up for grabs.

The competition will run every Monday, Wednesday and Friday from the 4th March to the 1st April, with more information available at or on Twitter at @threeUK


Posted by: Matt

Posted in: News

About the Author:

More than 20 years in the IT industry. Blogging with a passion and thirst for new technology since 2005.
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