By September 27, 2008

Sony Ericsson launches PlayNow plus

Earlier this week Steve was invited to Lund, Sweden by Sony Ericsson where he was introduced to a number of new SE products and services. Steve will be sharing some of this news with us all over the next few days and we’ll also have some exclusive video footage for you including a fantastic presentation and demonstration of the Xperia X1.

For now we have the SE PlayNow plus press release for you:


Sony Ericsson today announced the launch of PlayNow™ plus, which will offer users the ultimate mobile music experience with the freedom to discover, download, play and recommend unlimited amounts of music wherever they are and whenever they like, directly over the mobile data network.
PlayNow™ plus is due to set a new standard for the unlimited music experience on a mobile with unrivalled download speeds, high-quality audio and access to the largest music catalogue of any unlimited download service. Sony Ericsson’s PlayNow™ plus music service guarantees ‘all-you-can-eat’ unlimited access to millions of music tracks.

PlayNow™ plus is very easy to use, with millions of songs available on your PC or phone at the click of a button.  No need for cables, PlayNow™ plus offers simplicity and a great out of box experience with 1000 of the best selling songs already in the phone.

Instant satisfaction:

  • Turn on the PlayNow™ plus phone and start to browse, download, and play unlimited amounts of music—anytime, anywhere
  • PlayNow™ plus brings you 1000 of the recent most popular songs, both locally and globally, already preloaded and access to millions more.
  • Using the latest high speed mobile networks you can now enjoy super fast downloads. Music is downloaded to your phone in seconds.
  • Enjoy music on the move and at home:
  • As well as being able to browse millions of tracks on your phone, a complimentary PC player is available allowing you to download and play as much music as you like on your PC.

Ease of Use:

  • There is no more need for slow and cumbersome cables to get music from your PC onto your phone.  Send your favourite playlist from home to phone in a matter of seconds.

Keep your favourite music forever: 

  • Keep your most-played music tracks at the end of your contract to play whenever you like on whatever MP3 compatible player you have.

Share the experience:

  • Create your own profile, recommend your music to your PlayNow™ plus friends, and catch up on the latest music news with direct links to artists and their songs.
  • To add to the discovery and community aspects of PlayNow plus, TrackID™ charts, generated by
  • consumers around the world, are also included.

“All mobile consumers want to have content on their phone, but many find the experience difficult, slow and time consuming,” said Lennard Hoornik, Corporate Vice President and Head of Marketing at Sony Ericsson.  “With PlayNow™ plus, there will be no more barriers, we’re giving consumers the freedom to instantly discover, download, play and recommend all the music they want—anytime, anywhere.”

The service is due to launch commercially with operator Telenor in Sweden in the fourth quarter of this year, with further roll-outs around the world beginning in 2009. A special edition of the Sony Ericsson W902 Walkman™ phone including the PlayNow™ plus service will be the first phone to be launched.  Sony Ericsson will include, as part of the service, 1000 of the recent most popular digital songs, with each Sony Ericsson W902 Walkman™ with PlayNow™ plus for Telenor in Sweden. Pre-loaded music offers are also planned for subsequent PlayNow™ plus-enabled phones.


Posted by: Matt

Posted in: News

About the Author:

More than 20 years in the IT industry. Blogging with a passion and thirst for new technology since 2005.
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