Samsung Unveils The Latest Addition To Bada Portfolio – The Samsung Wave 578

Samsung Electronics Co, Ltd., a leading mobile phone provider, today announced the Samsung Wave 578 at Mobile World Congress 2011. The new bada handset is equipped with Near Field Communication (NFC) connectivity, sleek, user-friendly design, and runs on bada, Samsung’s own smartphone platform.

Simon Stanford, Managing Director, Mobile, Samsung UK and Ireland said: “The Samsung Wave 578 handset combines sleek design with fantastic features, including super quick WiFi connectivity and NFC, on a really user friendly device. This handset enhances our expanding bada platform portfolio.”

Samsung Wave 578 features Near Field Communication (NFC) – a technology that makes many innovative services possible such as mobile payment at shops, paying transport fares, reading tags and getting mobile coupons, direct on the handset. The Samsung Wave 578 also has the fast connectivity around with Wi-Fi 802.11 b/g/n, Bluetooth 3.0, and USB 2.0, for fast data rates and easy information sharing.

With soft rounded edges for an ergonomic grip and a sleek metallic body, the Samsung Wave 578 is comfortable to hold and stylish. The user friendly focus is backed up by the QuickType by t9 Trace, which is two to three times faster than standard typing and supports more than 75 languages, delivering an easy and efficient typing experience while reducing input error. The Samsung Wave 578 is also equipped with multi-touch functionality, for zooming in and out and pinch the screen function, to browse and view.

A rich communication suite (RCS) supports a wide variety of social communication on the Samsung Wave 578. People can share content while chatting on the phone or send messages to several friends at the same time, SNS (social networking service) integration seamlessly connects contacts across various social outlets, such as Facebook and Twitter, and push IM enables users to access messages anywhere, anytime.

Samsung Apps, an integrated application store accessible from the device and online, allows Wave users to simply and easily download an abundance of apps. Featuring a wealth of games, navigation, social networking, e-book, health and lifestyle applications, Samsung Apps gives users instant access to all this and more on the Samsung Wave 578 handset.

The Samsung Wave 578 will be available from May of 2011 across Europe and will be on display at Hall 8, Mobile World Congress in Barcelona.

Samsung Wave 578 Product Specifications

• Network  

HSDPA 3.6Mbps  900/2100

EDGE  850/900/1800/1900

• Display

3.2″ WQVGA TFT LCD

• Camera

Main (Rear): 3.2-Mega Pixel Camera

Front: VGA

• Video

Codec : MPEG4/H263/H264

Playback : WQVGA @ 30fps

Recording : WQVGA @ 20fps

• Audio

Music Player with SoundAlive EQ, Music Recognition

3.5mm Ear Jack, Stereo FM Radio with RDS

• Value-added Features

Samsung’s Smartphone ‘Bada’ Platform

Samsung Apps (*Availability of Samsung Apps differs by country)

Social Hub

– Integrated Contacts, Integrated Calendar, Unified Inbox

– Basic: POP3/IMAP Email & IM

Push IM : Yahoo! Messenger

IM : GoogleT Talk, Facebook Chat

Samsung TouchWiz

QuickType by t9 Trace

• Connectivity

Bluetooth® technology v 3.0

USB 2.0 HS

Wi-Fi 802.11 b/g/n

NFC (* adoption is according to market situation)

• Sensor

Proximity, Accelerator

• Memory

100MB + microSD (up to 16GB)

• Size

107.9 x 54.9 x 12.5mm, 99.8g

• Battery

1200mAh

Talk Time : 2G 750 min / 3G 410 min

Standby Time : 2G 700 hour / 3G 500 hour

Posted by: James