By February 16, 2011

Samsung Creates the UK’s first social census


Inspired by the 2011 national census, Samsung Mobile UK today launches the country’s very first social census asking people to submit photos of a moment that signifies their ‘present’ via social networking sites. The ‘Now Project’ will curate a collection of images that will be logged with time, date and location culminating in a visual census of the UK.

The project, which runs throughout February, invites people to capture images that represent what they are doing or feeling ‘now’. Everything from the commonplace and the ordinary, right through to the unconventional and the unique will be uploaded to an online gallery hosted on Facebook.

Anyone can take part by logging on to and by using the special Wave II editing app, images can be beautified and uploaded.  Images can then be voted for via the Facebook ‘like’ button. The top 100 will be selected to appear in the social census archive and be displayed as part of the exclusive ‘Now Project’ exhibition at the London Design Museum for one night only on Thursday 24th March.

As well as members of the public, Samsung is kick starting its ‘social census’ by asking well known media personalities to take part.  TV presenter Tim Lovejoy has shared his photo of ‘now’ – an image of him snowboarding in Whistler, Canada. Other experts and tastemakers involved include top prop stylist Fred Butler, pop music commentator Peter Robinson (Popjustice) and graphic designer Michael Johnson.

Commenting on the social census, Michael Johnson says: “Capturing what ‘now’ is, will always have relevance. My image of a men’s barbers was inspired by the surrealism of the pictures they use to sell their trade, they sum up ‘now’ but somehow end up being fantastically ‘then’. A social media census is a fascinating way to delve into the nation’s interpretations of what is valuable to them now.”

Prop stylist Fred Butler, designer of the telephone headpiece in Lady Gaga’s Telephone on a Piano video says: “Samsung’s social media census is a cute visual source to scan through for image inspiration with the added bonus of being an instant resource of creatives to research.  Blogs and tumblr pages are online diaries recording moments in time and Samsung have neatly brought together a perceptive handpicked selection of informed participants."

The social media census is inspired by the launch of the Samsung Wave II – featuring sleek editing options such as colour boost to intensify images, as well as adding special effects including mist, antique and blur.  The handset comes with a 3.7″ Super Clear LCD display which offers stunning brightness and improved visibility of user’s favourite pictures.

Simon Stanford, Managing Director, Mobile, Samsung UK and Ireland said: “The unique editing options available on the Samsung Wave II are what make this handset so distinctive. Users can get creative on-the-go, and share their masterpieces on their social networking sites immediately. The ‘Now Project‘ gallery is shaping up to be an interesting culmination of pictures, there are some really beautiful and fun interpretations of ‘now’, and we expect the end result to be really exciting.”

The Samsung Wave II is available in the UK to buy now from O2 and Phones4u. To redeem a Wave II entertainment bundle, people should visit [].

We will have a full review of the Samsung Wave II in the coming weeks.


Posted by: James

Posted in: News

About the Author:

Five year veteran of the site. BlackBerry specialist, but experienced in most operating systems. Enjoys flower arranging and cross stitch.
Loading Facebook Comments ...

Post a Comment

No Trackbacks.