By May 21, 2011

RIM responds to alleged bad PlayBook sales

blackberry-playbook 7

BGR posted the other day that they had heard from one big retailer that the BlackBerry PlayBook sales were not quite as good as we were led to believe. The post even went as far as saying that 90% of PlayBooks were being returned. RIM have responded to this with the below quote:

The source of the reported comment is anonymous and unknown to RIM, but the comment is certainly inconsistent with the positive feedback we have received from our main retail partners. As previously indicated, RIM will provide a business update on BlackBerry PlayBook results on June 16.

For reference, here is a public statement recently offered by Best Buy:

“Best Buy has had great success selling BlackBerry smartphones in North America, so our sales expectations for the BlackBerry PlayBook were very high. To date, we have far exceeded those expectations and we’re finding that customers are even more interested in purchasing once they’ve tested the PlayBook in the store.”

I didn’t believe the original post so as Matt is in the USA i sent him down to BestBuy to investigate. Not only were BestBuy out of stock of the PlayBook due to good sales but a member of staff told Matt that he had had no returns. Good news for RIM.


Posted by: James

Posted in: News

About the Author:

Five year veteran of the site. BlackBerry specialist, but experienced in most operating systems. Enjoys flower arranging and cross stitch.
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