By April 27, 2007

Play-Off on the UK’s first video “gameshow” for mobiles

Orange has developed the first service of its kind to offer the nation’s wanabees and extroverts a platform to pit their unique and bizarre talents against one another other.

Play-Off has been designed specifically for the mobile phone – so it doesn’t matter if you’re on a bus, out with mates, on the factory floor or in the office – the competition lets you take part.

How it works:

  • 10 to 15 second videos are submitted by users in response to a particular “challenge”
  • The best videos get entered into a series of “play-off” rounds
  • Users vote for their favourite
  • Winners progress to the next round and the losers drop-off
  • After each round the winners face a new challenger and compete again
  • The British public’s love of the game show format has run for many years – so, whether you look at X Factor, Dancing on Ice or even the Generation Game with a longing to have a go, or just have fun watching and voting on participants – Play-Off gives you the chance to get involved.

    Challenge categories for launch include Face-off, giving those who think they are the sexiest person alive a chance to prove it, Dance-off, for those with the craziest dance moves to let loose and finally Weird-off for, well, the weirdest stuff!

    “It’s all about fun and spontaneity” said Deborah Tonroe, Head of TV and Video at Orange. “Many of our customers love taking and sharing videos with their mobile phones, and many more can’t resist the opportunity to watch and vote in shows like this. We’re expecting 1000’s of viewers to watch and vote on the first competitions – so it’s perfect for anyone who fancies 15 seconds of fame!”

    Play-Off is being produced for Orange by IMP Media, a company specialising in multimedia services combining mobile, internet and TV. Tony Cuthbertson, Director of IMP Media, said: “Play-Off picks up on a number of big trends in television and the internet and adds the spontaneous interactivity of the mobile phone to create something that’s completely new and fresh.”

    You can find out what it’s all about by visiting Orange World on your mobile or by going to To be the next star of Play-Off, simply submit your clip at or send it by MMS to (7469).

    Posted By: Matt

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    Posted in: News

    About the Author:

    More than 20 years in the IT industry. Blogging with a passion and thirst for new technology since 2005.
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