Orange to drop SPV brand name?

When we heard that Orange UK had decided to offer the HTC S310 as an HTC branded device rather than using it’s own SPV name we wondered if this was a one-off.

Since then we have had a conversation with Orange and HTC but neither will confirm nor deny the exact position. However we have heard that the HTC X7500 will be offered by Orange UK and it will be an HTC branded device. At the moment this is just another rumour but if it turns out to be true it may well mark the end of the SPV brand name.

Matt

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