Orange today unveiled its new flagship store. The new store in Cardiff’s city centre has an innovative design to help deliver an outstanding customer experience and showcase Orange’s range of converged products and services.
The new flagship store is clean and stylish with an open floor space, modernised displays and clear and easy to read signage. A new black exterior will ensure instant brand recognition and will drive consumer curiosity for what’s inside the store. New Chip&PIN epay machines enable customers to top up their mobile phones quickly and easily and will help to make the shopping experience more enjoyable.
Orange has also invested in a number of new staff for the flagship store and is committed to making Cardiff a centre of excellence for Sales Advisor training.
Sian Doyle, Head of Retail, Orange, said: “We’re excited to be launching our new flagship store in Cardiff. The new store has been designed to offer a converged retail experience and really demonstrates that Orange is not just a mobile phone shop, but a true ‘communications provider’. The staff in our new flagship stores will provide Orange customers with the most up-to-date technology and the highest standard of technical insight and customer service.”
Posted By: Matt
[Post tag(s): smartphone blog, Pocket PC blog, Tracy & Matt, Orange]
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