Orange bringing some affordable Androids

Orange is targeting the mid range of the market with own-brand Android smartphones at £100 price points. They will launch one device from Huawei in June and one device from ZTE in August, across the Europe.  More devices will follow later in 2010, with up to four launching in the UK.

Orange is aiming for 50% of its mobile portfolio to be Smartphones by 2013, with ‘affordable’ smartphones driving that growth. Currently Smartphones make up 15% of the Orange portfolio.

This announcement will be interesting to see unravel as the Orange is positioning itself to be the premium side of the T-Mobile/ Orange merger. Also getting Android into the hands of the masses will see something of an Android explosion if successful.