By January 10, 2012

New Year’s Eve data surge on Three


We all know that come midnight it has been tradition on New Year’s Eve for millions of people to text message good wishes to their friends and family. Now with the smartphone market so big a large proportion of those sms messages have now been replaced with data, whether it be social networking, instant iessaging applications of just plain old email.

Over on the ‘Three’ blog they released some interesting facts and figures regarding the data surge experienced on the network this New Years Eve.

You can see the full details below:


Across the whole of the UK we saw an incredible 600% increase in the smartphone data travelling across our network compared to New Year’s Eve 2010.

On the 31st December ’10 we recorded a huge 14TBs (terabytes) of data being used on Three. In 2011, that leapt to a staggering 80TBs of data. In real terms, that’s the equivalent of almost 21 million MP3 tracks or roughly 118,000 movies being downloaded onto smartphones in the UK in just 24-hours.

And it didn’t stop there! You continued using data through to New Year’s Day, with 74TBs used compared to 14TBs the year before.

Facebook was one of the most popular services as people rung in the New Year, with a 20% jump in traffic between midnight and 1am.

There’s a lot to look forward to in 2012. I can’t wait to hear your thoughts on the new smartphones that’ll be hitting the market to help you make the most of the apps and internet services that have emerged in 2011 – and all safe in the knowledge that with all-you-can-eat data you can use them as much as you like.


Posted by: James

Posted in: News

About the Author:

Five year veteran of the site. BlackBerry specialist, but experienced in most operating systems. Enjoys flower arranging and cross stitch.
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