After the initial surge of downloads of BBM, apparently hitting 10 million downloads within the first 24 hours after launch, how many are still using it almost 4 weeks later?
We’ve already seen the BBM app drop in the iTunes and Play Store charts and at the time of writing it’s well outside of the top 50. Was the initial surge something of curiosity or nostalgia among those users that used to have BlackBerry’s and have now migrated to other devices/platforms?
Many users that I know and support did indeed download and try BBM on their iPhone’s and Android smartphones but have since abandoned BBM again in favour of iMessage, Hangouts and WhatsApp, where they already have their contacts set up.
Looking at the latest download charts for the week, we can see that WhatsApp downloads, for example, are back to being ahead of BBM once again.
Personally, I was one of the 10 million to download BBM within the first 24 hours. I like the BBM interface and it works well but the fact remains that only a handful of my contacts (5) are using BBM vs a hundred or so on iMessage and Hangouts, for example. I’m sure I cant be the only person with this experience…
Not that I was expecting an answer, but I emailed BlackBerry to ask what the user retention of BBM has been. I have not yet received a response.
So what’s the consensus? Are you an iOS or Android user and are you using BBM?
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