By August 27, 2008

iPhone advert banned in UK by the ASA

imageApple has been rapped by authorities after it was ruled that an ad for the original iPhone breached regulations. A TV ad showed a user scrolling through various web pages before a voiceover said: "You never know which part of the internet you’ll need…Which is why all the parts of the internet are on the iPhone." However, two viewers said the claim was misleading because the iPhone does not support Flash or Java applications, both integral to many web pages, meaning some site sections or whole sites could therefore not be accessed.

image The Advertising Standards Authority (ASA) agreed, ruling that the advert gave a "misleading impression" of the iPhone’s internet capability.

It has told Apple the advert must not be broadcast again in its current form.

Apple argued that the ad was about "site availability rather than technical detail".

The company said it aimed to show that the iPhone could access all internet websites compared with other handsets that were limited to sites selected by service providers.

All the websites featured in the advert were available on the iPhone and were shown as they would be seen by the user.

The company said it was clear that the reference to "all parts of the internet" referred to internet site availability, and not to every function available on every website.

via Yahoo

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Posted in: Phones

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