By April 19, 2011

HTC goes on tour

htc-logo-300x188 An interesting idea here from HTC as they are putting on a roadshow over the next 6 weeks in order to showcase HTC Sense and their latest smartphones. It’s the first time I’ve heard of such a thing happening here in the UK so it’ll be good to see what HTC do with it.

I’ll be heading to at least one event to check it out!

Full details and dates follow:


HTC puts experience at the centre of national ROADSHOW

Smartphone leader to showcase 2011 products and invites retail staff and customers to experience HTC Sense

LONDON, UK – April 19, 2011 – HTC Corporation, a global leader in mobile innovation and design, today announces the kick-off of a roadshow designed to help retail staff and their customers get more out of their mobile phone experience. The specially-designed HTC trailer will visit 11 cities across the UK and Ireland over a six-week period, showcasing some of the many features of HTC Sense as well as the company’s 2011 product portfolio. Touring some of the most popular shopping areas of the UK, a team of HTC specialists will provide training sessions for retail store staff and will also be available to help new HTC customers learn how to get the best out of their phone.

Jon French, UK & Ireland Executive Director, commented, “The capabilities of today’s smartphones have grown far beyond what we thought possible as little as five years ago and although many people may want to move to a smartphone, they often barely scratch the surface of their handset’s potential. We want to empower store staff to speak to their customers about HTC phones – and truly understand the advantages of HTC Sense. It’s also a fantastic opportunity to meet our customers and learn more from them about how they use their phones and what they want to see in future models.”

The state-of-the-art trailer will feature different zones, allowing visitors to explore some of the more popular features of HTC Sense through an interactive wall and get hands-on with some of HTC’s latest devices, including handsets such as HTC Desire S as well as HTC Flyer – the company’s first tablet. Visitors will also be able to take their picture on an HTC Flyer and explore their artistic side, using HTC Scribe to doodle on the image or add a message before uploading it to a mosaic screen that will build throughout the day as more images are added.

HTC’s range of accessories will also be on display, allowing visitors to see how they can extend and enhance their mobile experience in the office, the car or at home. HTC’s dedicated training team will be on hand to demonstrate the different models, help new HTC users to set up their phones and advise those considering their next handset on the best HTC model for them.

Private retail staff training sessions can be booked at the start and end of each day, allowing store staff to get to the heart of HTC products and learn more about the devices that will be on the shelves in the coming months.

“Our core aim is always to place the customer at the heart of the mobile experience and to do this we listen and observe how people use mobile technology,” added French. “This roadshow allows us to speak directly to those people who are most important to any mobile phone company – our customers, both trade and public. We are excited to be able to visit so many cities around the UK and Ireland and look forward to seeing everyone in the next few weeks.”



The HTC roadshow will visit the following locations:

Date                                      Location                                            Venue

22nd & 23rd April                  Manchester                                      Trafford centre

25th & 26th April                  Birmingham                                      Victoria Square

28th & 29th April                  Leeds                                                 Briggate                      

2nd & 3rd May                       Newcastle                                         Grainger street

6th & 7th May                        Edinburgh                                         Fort Kinnard

9th & 10th May                     Glasgow                                             St Enoch (city centre)

13th & 14th May                   Dublin                                                Blanchardstown Centre

16th & 17th May                   Belfast                                                Connswater

20th & 21st May                   Cardiff                                                High Street

23rd & 24th May                   Bristol                                                Broadmead

27th to 29th May                  London                                              Westfield shopping centre


Posted by: Matt

Posted in: Press Releases

About the Author:

More than 20 years in the IT industry. Blogging with a passion and thirst for new technology since 2005.
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