By September 3, 2013

HTC announce the Desire 601 and Desire 300 plus some sweet accessories


HTC have unleashed a selection of new treats for us this week – both smartphone and accessories.

There’s been much speculation about a bigger and better addition to the One series but if that’s coming it isn’t right now. The two devices that have been announced are mid to lower end but HTC are offering some great specs and larger screens for this segment of the market.

I was lucky enough to go hands on with the phones last week and although not top of the range they are still quite glorious. The Desire 601 in particular resembles the HTC One X in many ways and for a mid range device its sporting a 4.5 inch qHD display which is pretty big for its target audiance. Build quality doesn’t seem to have suffered either, which should give some of the other Android manufactures something to compete with.

Prices are not yet confirmed and as usual will be carrier dependant, however, I’m pretty certain these ones will be flying off the shelves if priced competitively – which I’m sure they will be.


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HTC Desire 601

HTC Desire 601 Specifications:

  • SIZE: 134.5 x 66.7 x 9.88mm
  • WEIGHT: 130 grams
  • DISPLAY: 4.5" qHD
  • CPU SPEED: Qualcomm® SnapdragonTM 400, dual-core, 1.4GHz
  • PLATFORM: Android with HTC Sense & HTC BlinkFeed
  • Memory – Total storage: 8GB, RAM: 1GB, Expansion card slot: Supports microSD memory card for up to 64GB additional storage (card not included)
  • Network: 2G/ 2.5G – GSM/GPRS/EDGE: 850/900/1800/1900 MHz, 3G/ 3.5G – UMTS/ HSPA: EMEA: 900/1900/2100MHz with HSPA+ up to 42 Mbps, 4G – LTE: EMEA: 800/900/1800/2600 MHz
  • MicroSIM
  • SENSORS: Accelerometer, Proximity sensor, Ambient light sensor
  • Audio supported formats:Playback: .aac, .amr, .ogg, .m4a, .mid, .mp3,.wav, .wma (Windows Media Audio 9), Recording: .amr
  • Video supported formats:Playback: .3gp, .3g2, .mp4, .wmv (Windows), Media Video 9), .avi (MP4 ASP and MP3) Recording: .mp4
  • BATTERY: Capacity: 2100 mAh, Embedded rechargeable Li-polymer battery
  • Talk time: Up to 12.8 hours for 3G
  • Standby time: Up to 440 hours for 3G
  • CONNECTIVITY: 3.5 mm stereo audio jack, Bluetooth® 4.0 with aptXTM enabled,  Wi-Fi®: IEEE 802.11 a/b/g/n, DLNA® for wirelessly streaming media from
    the phone to a compatible TV or computer, HTC Connect
  • SOUND ENHANCEMENT: HTC BoomSound,  Dual frontal stereo speakers with built-in amplifiers, Sense Voice
  • CAMERA: 5 MP Auto Focus Camera,  BSI sensor, Pixel size 1.4 ?m, Sensor size 1/4"" ? HTC Image Chip, Continuous shooting and VideoPic,  F2.0 aperture and 28 mm lens, Smart Flash: Five levels of flash automatically set by distance to subject, 1080p video recording, Slow motion video recording with variable speed playback, VGA front camera, Front Camera: VGA Camcorder encoding, HTC Zoe with Sequence Shot, Always Smile and Object Removal, Gallery with Video Highlights and HTC Share


HTC Desire 300 copy

HTC Desire 300

HTC Desire 300 Specifications:

  • SIZE: 131.78 x 66.23 x 10.12mm
  • WEIGHT: 120 g
  • DISPLAY: 4.3-inch WVGA
  • Qualcomm® SnapdragonTM S4, dual-core, 1GHz
  • PLATFORM: Android with HTC Sense, HTC BlinkFeed
  • MEMORY: Total storage: 4GB, RAM: 512MB, Expansion card slot: supports microSD, memory card for up to 64GB additional storage (card not included)
  • microSIM
  • SENSORS: Accelerometer, Proximity sensor, Ambient light sensor
  • CONNECTIVITY: 3.5 mm stereo audio jack,  Bluetooth 4.0 with aptX enabled, Wi-Fi®: IEEE 802.11 b/g/n
  • CAMERA: 5 MP main camera with auto focus, F/2.8 aperture and 34 mm lens, WVGA video recording, VGA front camera
  • Audio supported formats:Playback: .aac, .amr, .ogg, .m4a, .mid, .mp3, .wav, .wma (Windows Media Audio 9) ? Recording: .amr
  • Video supported formats:Playback: .3gp, .3g2, .mp4, .wmv (Windows Media Video 9), .avi (MP4 ASP and MP3), Recording: .mp4
  • BATTERY: Capacity: 1650 mAh, Removable rechargeable Li-polymer battery
  • Talk time:: Up to 11 hours for 3G
  • Standby time: Up to 625 hours for 3G

London, 3 September 2013 – HTC, a global leader in mobile innovation and design, today announced the addition of the HTC Desire 601 and HTC Desire 300, to its popular smartphone family enabling consumers to enjoy a premium experience at any price point. Changing the face of the mid-range, the HTC Desire 601 introduces LTE speeds and innovative features from the flagship One family, including HTC Zoe with Video Highlights and HTC BoomSound. Setting a new standard for entry- level smartphones, the HTC Desire 300 offers a powerful, large-screen browsing experience and HTC BlinkFeed.

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In addition to extending its range of affordable Desire smartphones, HTC is also bringing new choice and performance enhancements to its acclaimed HTC One family. HTC BoomBass, a Bluetooth subwoofer, combines with the One family’s HTC BoomSound to offer a fully-immersive audio experience like no other. A new ‘Vivid Blue’ HTC One and One mini also introduce a bold new option for those who want a handset that stands out from the crowd.

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The Vivid Blue HTC One

“For the last 17 years HTC has challenged the mobile industry to develop innovations that change the way in which people use their mobile phone. Now we’re not only changing the way people view the mid-range and entry-level market but setting the bar even higher when it comes to our premium devices and capabilities,” commented Peter Chou, CEO of HTC Corporation. “We are committed to offering the most innovative portfolio of products on the market. Our Desire family has become synonymous with affordable quality. Offering some of the most advanced capabilities of any smartphone, these phones truly represent premium quality in a more affordable price bracket.”

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HTC BoomBass

The HTC Desire 601 comes complete with many of the features that have led the HTC One to be crowned the best phone in the world. HTC BlinkFeed, HTC Zoe with Video Highlights and HTC BoomSound make this the most advanced mid-range smartphone available on the market today.
The rear-facing 5MP camera captures HTC Zoes, bringing images to life in three-second videos. The simple editing capabilities of HTC Zoe support advanced features such as Sequence Shot, Always Smile and Object Removal, making it easy to achieve incredible results with minimal effort.
Video Highlights takes the camera experience to the next level by creating highlight reels displayed on the HTC Desire’s 601’s 4.5" qHD screen. Accompanied by a range of pre-set themes for a more personal memory, these stunning 30-second video montages are simple to create and instantly sharable.
Superfast streaming, sharing and browsing

The HTC Desire 601 combines a Qualcomm® Snapdragon 400, dual-core, 1.4GHz processor and LTE connectivity to enable superfast HD video and music streaming with no compromise on quality. Changing the way you experience media on the go, dual, front-facing HTC BoomSound speakers join with the large screen to create a completely immersive audiovisual experience. Delivering richer, sharper tones, the raw power of the speakers lets you take the “big screen, big sound” home entertainment experience with you, wherever you go.

The HTC Desire 300 enhances the entry-level browsing experience with HTC BlinkFeed making personal and up-to-date content and social media updates available instantly on your home screen. Its stunning 4.3″, full lamination display is perfect for reading your customised HTC BlinkFeed updates, watching videos, viewing photos and surfing the web, whilst the Qualcomm® SnapdragonTM dual-core, 1GHz processor means that you’ll never be short on performance.
Boosting the bass for HTC One

In the HTC One, HTC redefined the smartphone sound experience with HTC BoomSound and has now raised the bar again with the introduction of a new accessory for the HTC One family. HTC BoomBass, a compact, Bluetooth-enabled subwoofer with a dedicated amplifier, provides clearer, more powerful bass when combined with the HTC One family’s BoomSound. The subwoofer enables HTC BoomSound’s speakers to produce enhanced quality of lower range frequencies so, no matter what music you’re playing or video you’re watching, you are guaranteed immense and exceptional sound that can travel with you.

The new HTC Desire 601 will be available with mobile operators and major retailers in select markets across EMEA from September 2013. The HTC Desire 300 will be available in select markets from October 2013.

The new Vivid Blue HTC One models will be available in select markets from Q4 2013 and HTC BoomBass will be available from the HTC Accessory Store from mid October 2013.

Also recently added to HTC’s spectrum of accessories are the HTC Fetch and Mini+, both of which are pretty darn sweet.


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HTC Fetch

If you’re tired of losing your phone or leaving it behind, the HTC Fetch is your solution. Just press the button and the sleek, compact keychain device activates your phone’s ringtone within 15 meters*. Pair it with your phone and you’ll get a warning beep if you leave it behind. If you lose both, a convenient map location feature lets you know where your HTC Fetch and phone were last together.


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HTC Mini+

Multi-tasking solutions for everyone: take calls while using your phone to surf online, watch videos or play games. Instant notifications of texts, events, and emails ensure you won’t miss a thing. Hands-free remote camera control lets you take pictures from your phone at a distance. It even doubles as a TV remote control, and pairs with select HTC devices to operate multimedia streaming through your HTC Media Link HD. Built-in laser pointer and slideshow remote control capability give your presentations a professional polish. Use your HTC smartphone like never before with the HTC Mini+.

Not a bad range of goodies don’t you think? While we wait for the next flagship it’s great to see HTC not forgetting about the consumers that don’t need the biggest and the best smartphone.


Posted by: James

Posted in: Press Releases

About the Author:

Five year veteran of the site. BlackBerry specialist, but experienced in most operating systems. Enjoys flower arranging and cross stitch.
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