By June 24, 2010

Google music service on it’s way


The Wall Street Journal reported some new details about the long-rumoured Google music service, this time with a tasty Android twist.

Google’s plan, it seems, is to launch a download service first — one that is tied to the company’s search engine — and then to progress to an online subscription service by 2011. The ultimate goal is to have a cloud-based subscription service that could stream directly to Android-based devices.
While rumours and reports about Google formally entering the music sales or subscriptions space have been ongoing for years, this time the talk might be for real. In October, Google launched its music discovery search features. At the time, we discussed its implications on the music business as a whole.

Additionally, VEVO (a partnership service between YouTube and Universal Records) has at least theoretically created better relationships between the major labels and the search giant. However, when trying to assess Google’s overall music strategy, Android appears poised to be the biggest catalyst.


At Google I/O, Google showed off technology that would allow Android users to stream music off of their desktop computers right on to their phones. That’s very cool and offers a glimpse of what a cloud-based subscription service may offer. While Android can support direct over-the-air purchasing from the Amazon MP3 store, the overall music player and music experience still doesn’t quite have the finesse of iTunes and its integrated multi-device solution.

While The Wall Street Journal article mentions Android in relation to phone handsets and a streaming subscription, I actually think the implications for such a service are even greater on other Android devices.

Think about it: If your Android-based Google TV can also stream any music you want to your home stereo, that becomes an Apple TV without limiting users to their own libraries. And what about automobiles with Android-embedded systems? Those products aren’t on the market but manufacturers are interested. Having the ability to access that streaming subscription from your car, your home and your phone could make a Google-branded music subscription service succeed where so many others have failed.


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Posted in: Phones

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Seasoned tech blogger. Host of the Tech Addicts podcast.
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