Collapsible phones, the future?

This little video might be quite significant to the future of mobile devices. Be it games, telecommunications or navigation the screen is always the biggest aspect of the device. Imagine is it could be increased to aid a certain task. Well Sony is currently demoing a rather fancy new technology, a bendable OLED display. Sure it looks a little rough around the edges and the idea has been about for ages but the potential is immense when you think about it. The future Jack, the Future!