Archive for January 7th, 2013

Huawei announce two large Android devices – one so big it’s tablet size!

Huawei, a leading global information and communications technology (ICT) solutions provider, today launched the smartphone with the largest screen in the world, the HUAWEI Ascend Mate, at the 2013 Consumer Electronics Show (CES). The HUAWEI Ascend Mate features a huge 6.1-inch HD display, a 1.5 GHz Hi-Silicon quad-core processor and a 4050 mAh battery. Together with Huawei’s proprietary Quick Power Control (QPC) and Automated Discontinuous Reception (ADRX) battery efficiency technology and fast sharing technology, the HUAWEI Ascend Mate is proof that bigger is better.

“The HUAWEI Ascend Mate breaks barriers to deliver a supercharged entertainment, communication and creative experience for all your personal and professional needs,” said Richard Yu, CEO, Huawei Consumer Business Group. “The HUAWEI Ascend Mate is an industry-leading smartphone and showcases our innovation as we continue to make great technology available to more people globally.”

HUAWEI Ascend Mate has a screen-to-body ratio of 73% – the highest in the industry – which maximises your viewing pleasure for emails, documents, video or games. The 6.1-inch HD IPS+ LCD screen has a resolution of 1280 x 720 for unsurpassed clarity and colour accuracy, and ‘Magic Touch’ which provides enhanced screen responsiveness even with gloves. The Ascend Mate is slim and stylish, designed to fit comfortably in a single hand at just 6.5mm thin at its narrowest part.

Samsung launches their ‘Dream the Blues’ campaign

Samsung Electronics today announced the launch of its ‘Dream the Blues’ campaign alongside Chelsea FC, providing youngsters with a once-in-a-lifetime football experience. The ‘Dream the Blues’ campaign, spanning eight countries across four continents, aims to encourage football-loving children, aged from nine to 13, to develop and achieve their football dreams. The initiative is an expansion of the Samsung-Chelsea FC Youth Football Camp programme, which has already benefited 5,000 children across the world since 2007.

Throughout the campaign, Samsung and Chelsea will visit youth football camps across the eight countries to provide training for local children to learn ‘The Chelsea Way’ from Chelsea Foundation coaches. From each of the local camps, the 16 most passionate participants will be selected to attend the Blues Camp in London to train and meet with the Chelsea players. The final camp will also offer successful participants the opportunity to build global friendships through football.

Applications will be given to Samsung Home Appliance customers in Mexico, Nigeria, Ghana, Republic of South Africa, China, Thailand, Brazil and Turkey. The campaign kicked off in Mexico on December 21, and local youth football camps will run in each country, ending in Turkey in April, 2013. The final Blues Camp will take place in London in May, 2013.