By October 19, 2012

Win the chance tomorrow to see the new Bond film ‘Skyfall’ before the public thanks to Heineken

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EVENT OVERVIEW

  • In October 2012, as part of Heineken’s CRACK THE CASE campaign, we are offering 5 UK consumers the chance to win tickets to the Heineken Skyfall screening in Leicester Square
  • To win, consumers in London use Twitter to locate a real case inside a strict time limit
  • The case will be carried around London by an agent who will open it at exactly 3pm on Saturday October 20th
  • The first 5 players to be physically find the agent and the case ("Crack The Case”) will each win a pair of tickets

HOW IT WORKS

  • On October 20th, from 1pm onwards, a map with the location of the agent/case will be tweeted every 15 mins.
  • Players click on the map to vote for the next location.
  • The goal is to be the closest to the case when it is opened ("cracked") at 3pm.

But while the time is fixed, the location isn’t. Instead, you will have 2 hours to guide our agent around EC1 via Twitter. So, from 1PM, you’ll have to get her as close to you as possible, so that you’re the first on the scene when the drop goes down. It’s an interesting experiment, and we have no idea where Twitter will send the agent. I really hope that you and your readers will be up for playing along! Follow @Redstar_1873 and #TheDrop to keep up with the action…!

 

Posted by: James

Posted in: News

About the Author:

Five year veteran of the site. BlackBerry specialist, but experienced in most operating systems. Enjoys flower arranging and cross stitch.
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