White Mobile SIM cards have gone on sale today. The MVNO uses the EE infrastructure and is offering mobile calls for only 6p per minute. The new package will also allow customers to call in the UK for free to others with the MVNO, or for 3p per minute to UK landlines and 6p per minute to UK mobiles. That’s a long way off the 25p plus that other PAYG networks charge!
White Mobile already offer international calling cards but the introduction of the UK PAYG service is new. It was brought to the UK by former Virgin Mobile sales and marketing chief Graeme Hutchinson.
He said: “Prices of PAYG have been going up over the years as other MVNOs try to push people towards contracts. But we believe there is still a genuine appetite for PAYG.
“Customers should not be punished for not being someone who can’t commit to a 24-month bundle.
“Anyone can price at this rate if they want to. We designed a low cost business so we can offer these prices.”
Hutchinson added that in future White Mobile will add micro SIMs to their offering, and perhaps nano SIMs.
With prices getting this low on Pay-As-You-Go it really is a nice alternative to the lengthy contracts that most of the major UK carriers want us on.
Posted by: James