By November 3, 2009

Sony Ericsson Xperia X10 – Officially Introduced


Monday 2nd November saw the official announcement of the Sony Ericsson Xperia X10.


Sony Ericsson Xperia X10


The Xperia X10 will be the flagship device in a family of phones launching in the first half of 2010.  Although no official date has been released we have been told that the X10 will be with us in the first quarter.

The Sony Ericsson Xperia X10 will be the first device to launch with SEs new UX platform that will evolve across the product portfolio and will expand over time introducing more features and capabilities.

Bert Nordberg, President, Sony Ericsson said, “The XPERIAT X10 and the family of phones launching in the first half of 2010 underpin our commitment to an open and multi-platform strategy that maximises choice for the consumer and delivers the best possible consumer experience. The reaction from our global operator partners to the XPERIA X10 has been extremely positive and we will be rolling out across the world including Japan from the first half of 2010.”


Rikko Sakaguchi, EVP and Chief Creation Officer, Sony Ericsson said, “The XPERIA X10 is a fantastic example of our make believe philosophy because we are pushing the boundaries of what is possible and demonstrating that anything consumers can imagine, we can make possible. With the X10, we are raising the bar we have set ourselves with entertainment-rich phones like Aino and Satio by making communication more fun and playful, multiplying and enriching opportunities to connect.”

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Sony Ericsson Xperia X10

Introducing signature applications like Mediascape and Timescape, the XPERIA X10 lets consumers organise everything in their phone in an intuitive way:

  • Sony Ericsson Timescape manages all your communication with one person in one place. Browse through your conversations the bright way to check out your Facebook, Twitter, photos, emails, and texts all in one go.
  • Sony Ericsson Mediascape is the smart way to get all the music, photos and videos you want from your favorite friends and artists. It accesses content from everywhere – your phone, YouTube, PlayNow – and presents everything for you.

Intelligence capabilities, integrated into Mediascape and Timescape, can automatically recognize connections between contacts, content and media. By recommending alternative ways to communicate or guiding to new media experiences, consumers can discover more in a truly open way. For example:

  • Pressing the new “infinite button” guides you through the connected world, aggregating all your interactions with one person into one view.
  • Intelligent face recognition features recognize up to five faces in any picture, automatically connecting them with your social phonebook and all other related communications with that person.


An extra bonus was the announcement of a new wireless stereo headset, the WM600, with FM radio. Featuring advanced Bluetooth technology the WM600 lets you stream music to your headset in high fidelity through sound enhancing ear buds. The WM600 also sports its own OLED display, with RDS radio station information as well as easy access controls meaning you do not even need to get the phone out of your pocket to tune in your favorite radio station.


The Sony Ericsson X10 sure looks sweet and has some impressive specs. Here some of its best bits:

  • Camera: 8.1 megapixel with up to 16 x digital zoom and auto focus.
  • Bluetooth Stereo (A2DP), Playnow & TrackID.
  • Web: Google search from standby, web feeds and WebKit web browser.
  • Messaging: Email, Microsoft Exchange Active Sync, MMS & SMS.
  • Location based services: A-GPS, Google Maps & WisePilot navigation (free trial).
  • Connectivity: Wi-Fi, Bluetooth, 3.5 Audio Jack & Micro USB connector.
  • Screen: 4.0 inches, 262,144 colour TFT touchscreen, 480 x 854 pixels (WVGA) and scratch resistant.
  • Processor: 1GHz Qualcomm Snapdragon QSD8250
  • Operating system: Google Android Donut, version 1.6
  • Phone memory: Up to 1GB.
  • Memory card included: 8GB
  • Versions: UMTS HSPA 900/1700/2100, GSM GPRS/EDGE 850/900/1800/1900, UMTS HSPA 800/1900/2100,  GSM GPRS/EDGE 850/900/1800/1900


Told you it sounded good! We sure cant wait to get our hands on one of these bad boys so watch this space for further updates and news of when our full review will be online.

Good things come to those who wait!


Posted by: James

Posted in: News

About the Author:

Five year veteran of the site. BlackBerry specialist, but experienced in most operating systems. Enjoys flower arranging and cross stitch.
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