It seems Taiwan’s Fair Trade Commission has fined Samsung $340,000 (£210,000) for paying a company to post fake online reviews and comments praising its own products whilst criticising its competitors. The company, OpenTide, employed “a large number of hired writers and designated employees”, to post on Taiwanese forums about several rival companies. HTC is rumoured to have been one of the victims of Samsung’s tactic to “highlight the shortcomings of competing products”
Samsung is also said to have taken part in the “disinfection of negative news about Samsung products” and posting positive evaluations of their own products. The investigation began in April and has recently concluded with Samsung admitting: “The recent incident was unfortunate, and occurred due to insufficient understanding of these fundamental principles.” They continued “We regret any inconvenience this incident may have caused. We will continue to reinforce education and training for our employees to prevent any future recurrence.”
This on top of recent allegations that Samsung have been ‘cheating’ with their device benchmarks, it hasn’t been a good few weeks for them!