Samsung Electronics today announced the launch of its ‘Dream the Blues’ campaign alongside Chelsea FC, providing youngsters with a once-in-a-lifetime football experience. The ‘Dream the Blues’ campaign, spanning eight countries across four continents, aims to encourage football-loving children, aged from nine to 13, to develop and achieve their football dreams. The initiative is an expansion of the Samsung-Chelsea FC Youth Football Camp programme, which has already benefited 5,000 children across the world since 2007.
Throughout the campaign, Samsung and Chelsea will visit youth football camps across the eight countries to provide training for local children to learn ‘The Chelsea Way’ from Chelsea Foundation coaches. From each of the local camps, the 16 most passionate participants will be selected to attend the Blues Camp in London to train and meet with the Chelsea players. The final camp will also offer successful participants the opportunity to build global friendships through football.
Applications will be given to Samsung Home Appliance customers in Mexico, Nigeria, Ghana, Republic of South Africa, China, Thailand, Brazil and Turkey. The campaign kicked off in Mexico on December 21, and local youth football camps will run in each country, ending in Turkey in April, 2013. The final Blues Camp will take place in London in May, 2013.
Chelsea players Juan Mata, Fernando Torres, Victor Moses and Oscar have been appointed as ambassadors to promote the campaign to football fans and Samsung customers around the world. A number of campaign videos featuring the ambassadors have recently been launched to introduce the campaign – www.youtube.com/samsungtomorrow – and to convey the campaign slogan ‘The dream starts here’, proving that a positive home environment, family support and youth football camps can play an important role in keeping children’s football dreams alive.
“We are delighted to bring this campaign to more children around the world and offer even more opportunities,” said Yungkook Lee, Vice President and Head of Global Sports Marketing at Samsung. “As the world’s largest consumer electronics company and an aspirational brand, Samsung believes in supporting and motivating the young to develop their dreams. Together with Chelsea, we hope to continue to provide an exciting and great experience to young football fans around the world.”
Fernando Torres, Chelsea striker and campaign ambassador said, “We are happy to be part of this exciting campaign and be able to influence football-loving youngsters around the world to achieve their footballing dreams. We hope many Samsung and Chelsea fans participate in and are inspired by this campaign, and we look forward to meeting some of the kids next year in London.”
Posted by: James