Vodafone UK is launching Vodafone Red Hot, its first plan designed to allow pay monthly customers to rent some of its hottest phones, changing them every year, without the need to make a large payment upfront. Building on the successful introduction of Vodafone Red, Vodafone Red Hot gives customers unlimited calls and texts, 2GB of internet and WiFi on a 12 month contract.
From £47 a month, Vodafone Red Hot is available on three handsets and includes insurance, a screen protector and a personalised phone case as standard. At the end of 12 months customers can either choose to extend their contract, or swap the phone for a newer model.
The decision to offer customers the ability to rent a phone comes on the back of customer research that demonstrated that many people wanted to change their phones more regularly, but did not wish to make a large initial contribution at the start of their contract. Florie Brizel, Mobilologist and CEO of Los Angeles-based Brizel Media, explains further on our official blog, Vodafone Social http://blog.vodafone.co.uk/redhot/
Srini Gopalan, Consumer Director, Vodafone UK said “We’ve been working incredibly hard to simplify the price plans we offer to customers. Vodafone Red Hot marks another way for customers to stay one step ahead of their friends, having the latest technology in their hands. Coupled with unlimited calls, texts and a massive amount of internet, we think there will be many customers who will see this as a great choice.”
Vodafone Red Hot plan offers unlimited calls to all UK mobiles – not just other Vodafone customers – and standard UK landlines, with no restrictions on how long a customer can talk or how many people they call.
Vodafone Red Hot will be available through Vodafone’s retail stores across the UK.
For further information visit vodafone.co.uk/redhot
Posted by: James