By April 23, 2014

New rumours Google eyeballing HTC for another Nexus

HTC-TabletThis rumour has been heard before, however this is supposedly “supply chain” intel to corroborate them. According to this newest report, Google is still considering teaming up with HTC on a new Android Tablet. This may be an 8-inch device. The second part of this rumour suggests that Google is considering eliminating the Nexus line of Android tablets altogether after this device.

There are two possible reasons why Google could be using HTC instead of Asus for a future tablet. First, Google is apparently looking for a new outer design for the Nexus tablet. Second, according to the report, Asus has not been very motivated to try and push the Nexus tablet line, instead they are trying to build up its own brand cache. Ironically, this is exactly what Google wanted. They specifically put restrictions on how Asus could push the Nexus line. This was meant to spur the company to create its own line of Android products. 

Apparently, Google’s whole purpose with the Nexus tablets was simply to jump-start the industry so that Android tablets could compete effectively with the Apple iPad. Since that has been mostly successful, Google is considering pulling back to let the various OEMs run the show now. Asus is a good example of the outcome that Google was aiming for.

Posted in: News, Rumours, Tablets

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Seasoned tech blogger. Host of the Tech Addicts podcast.
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