By February 15, 2010

Live from the Microsoft press conference at MWC

imageMicrosoft are just about to start their press conference this afternoon at MWC. We’re pretty sure that we’re going to get to see some previews of WM7 but who knows if there may be more!

I’ll be updating this blog post as the conference goes on so refresh frequently for updates!

Full press release and my comments follow:



14:00 Just about to start!

14:07 Images of Windows Phone 7


14:10 Still waiting for the start!

14:11 Has now started!

14:12 Windows Phone 7 Series, now official. Being introduced by Joe Balfiore

14:13 Imagine your ideal phone.

14:16 Video playing, Zune and Xbox 360 integration

14:18 Every WP7 device will have THREE buttons. Start, Search and Back!

14:19 ALL WP7 phones will be capacitive!

14:20 Live tiles – ‘Super Icons’ Connect to the internet to update live on the main screen!

14:25 Awesome looking new calendar interface being demo’d – detects Phone Numbers AND Addresses throughout the device, and they can hyperlink to mapping – BING MAPS integrated.

14:30 The Bing decision engine attempts to determine the best way to answer your search result and localises them based on location

14:31 Web browser is based upon desktop IE code

14:33 Text rendering beyond TrueType – sub pixel text rendering

14:35 Organising applications in to hubs

14:36 People Hub: Managing contacts from various sources – Gmail, Yahoo, Exchange, Facebook etc. all in one place… all common tasks for people you care most about with YOU in the middle. this not only brings together the contact details but also the status of that person from Facebook or Windows Live status.

14:39 Pictures Hub: Gallery, latest images are shown first along with a ‘what’s new feed’. Direct upload to Facebook (or other services). Mentioned a PC sync application a few times – wonder if this will be a proper App?

14:42 Office Hub: Note taking, One Note integration, Sharepoint integration and Windows Live. All about productivity. Sync on and offline.

14:44 Music And Video Hub: Every WP7 phone will be a Zune and have a Zune HD experience – work also with Third-party apps and services! Zune desktop app will be available in the UK at last!

14:49 Games Hub: Xbox Live on the new devices.

14:51 Demos to follow.

14:52 Full multi tasking experience!

14:55 Minimum hardware specs being discussed. What we have seen today is just the baseline, there will be lots of new functionality built on top, more and new form factors.


Windows Phone 7 will start shipping at the end of 2010.



Press release:

BARCELONA, Spain – Feb. 15, 2010 – Today at Mobile World Congress 2010, Microsoft Corp. CEO Steve Ballmer unveiled the next generation of Windows® Phones, Windows Phone 7 Series. With this new platform, Microsoft offers a fresh approach to phone software, distinguished by smart design and truly integrated experiences that bring to the surface the content people care about from the Web and applications. For the first time ever, Microsoft will bring together Xbox LIVE games and the Zune music and video experience on a mobile phone, exclusively on Windows Phone 7 Series. Partners have already started building phones; customers will be able to purchase the first phones in stores by holiday 2010.

“Today, I’m proud to introduce Windows Phone 7 Series, the next generation of Windows Phones,” said Steve Ballmer, chief executive officer at Microsoft. “In a crowded market filled with phones that look the same and do the same things, I challenged the team to deliver a different kind of mobile experience. Windows Phone 7 Series marks a turning point toward phones that truly reflect the speed of people’s lives and their need to connect to other people and all kinds of seamless experiences.”

Designed for Life in Motion

With Windows Phone 7 Series, Microsoft takes a fundamentally different approach to phone software. Smart design begins with a new, holistic design system that informs every aspect of the phone, from its visually appealing layout and motion to its function and hardware integration. On the Start screen, dynamically updated “live tiles” show users real-time content directly, breaking the mold of static icons that serve as an intermediate step on the way to an application. Create a tile of a friend, and the user gains a readable, up-to-date view of a friend’s latest pictures and posts, just by glancing at Start.

Every Windows Phone 7 Series phone will come with a dedicated hardware button for Bing, providing one-click access to search from anywhere on the phone, while a special implementation of Bing search provides intent-specific results, delivering the most relevant Web or local results, depending on the type of query.

Windows Phone 7 Series creates an unrivaled set of integrated experiences on a phone through Windows Phone hubs. Hubs bring together related content from the Web, applications and services into a single view to simplify common tasks. Windows Phone 7 Series includes six hubs built on specific themes reflecting activities that matter most to people:


People. This hub delivers an engaging social experience by bringing together relevant content based on the person, including his or her live feeds from social networks and photos. It also provides a central place from which to post updates to Facebook and Windows Live in one step.


Pictures. This hub makes it easy to share pictures and video to a social network in one step. Windows Phone 7 Series also brings together a user’s photos by integrating with the Web and PC, making the phone the ideal place to view a person’s entire picture and video collection.


Games. This hub delivers the first and only official Xbox LIVE experience on a phone, including Xbox LIVE games, Spotlight feed and the ability to see a gamer’s avatar, Achievements and gamer profile. With more than 23 million active members around the world, Xbox LIVE unlocks a world of friends, games and entertainment on Xbox 360, and now also on Windows Phone 7 Series.


Music + Video. This hub creates an incredible media experience that brings the best of Zune, including content from a user’s PC, online music services and even a built-in FM radio into one simple place that is all about music and video. Users can turn their media experience into a social one with Zune Social on a PC and share their media recommendations with like-minded music lovers. The playback experience is rich and easy to navigate, and immerses the listener in the content.


Marketplace. This hub allows the user to easily discover and load the phone with certified applications and games.


Office. This hub brings the familiar experience of the world’s leading productivity software to the Windows Phone. With access to Office, OneNote and SharePoint Workspace all in one place, users can easily read, edit and share documents. With the additional power of Outlook Mobile, users stay productive and up to date while on the go.


Partners from around the world have committed to include Windows Phone 7 Series in their portfolio plans. They include mobile operators AT&T, Deutsche Telekom AG, Orange, SFR, Sprint, Telecom Italia, Telefónica, Telstra, T-Mobile USA, Verizon Wireless and Vodafone, and manufacturers Dell, Garmin-Asus, HTC Corp., HP, LG, Samsung, Sony Ericsson, Toshiba and Qualcomm Inc. The first phones will be available by holiday 2010. Customers who would like to receive additional information about Windows Phone 7 Series and be notified when it is available can register at




Posted by: Matt

Posted in: News

About the Author:

More than 20 years in the IT industry. Blogging with a passion and thirst for new technology since 2005.
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