Awesome news for movie fans, Apple are going to bring Full HD 1080p video content to the iTunes video store in Q3 of this year. Many films and TV programmes are already available in both 480p (standard) and 720p HD formats with a small premium for the HD version.
Critics of Apple and iTunes have long slammed Apple for the lack of Full HD content so this is their answer but to be honest it had to come sooner or later so perhaps it’s really no great surprise.
If there is a change to 1080p content though there’s one other thing that’s going to have to change, the Apple TV. Currently the iOS powered version 2 Apple TV’s have the trusty A4 processor from the iPad and iPhone and it doesn’t have the power to play 1080p content, even with a firmware update. Looks like there is going to have to be a new version of the Apple TV released which will, presumably have the A5 chip so that there’s enough horsepower.
I wish I’d know this a month ago before I bought another Apple TV for home though!
Posted by: Matt