By February 24, 2014

HTC announce the HTC Desire 816 and HTC Desire 610

HTC Desire 816_selfieWhilst we’re all eagerly awaiting news of HTC new HTC M8 aka ‘The All New HTC One’, in a smaller scale announcement today at MWC in Barcelona, HTC have just revealed two new mid-tier smartphones in their Desire range.

The HTC Desire 816 and HTC Desire 610 form part of the 2014 smartphone portfolio and will see their launch in March and May respectively.

HTC has become aware that the latest users of smartphones are content creators, not curators, so these devices have been built to provide consumers the perfect selfie machine for all their SnapChat, WhatsApp and social networking needs.

Two powerful cameras make the HTC Desire 816 ideal for photography lovers. A 13MP rear-facing camera complete with HTC Zoe™ and automatic highlight videos, as well as a 5MP front-facing camera, make it the perfect device for capturing both portraits and stunning landscapes in amazing quality.

The HTC Desire 610 has also been created as a great value, compact entertainment hub. The handset comes packed with a host of features for an incredible mobile audio and visual experience.

Both the 610 and 810 are recognisable HTC phones with front facing BoomSound speakers, beautiful design and similar software features to the leading One range including Zoe, BlinkFeed and Video Highlights.

Full press releases follow…

 

 

HTC REIGNITES THE MID-MARKET WITH 2014 HTC DESIRE PORTFOLIO

HTC Desire 816 is the first of a new breed of mid-range HTC smartphones combining beautiful design and flagship performance for incredible value

                                                                                                                                 

Barcelona, Spain, February 24, 2014 – HTC, a global leader in mobile innovation and design, has today unveiled the first model in its ambitious 2014 mid-range portfolio. The HTCDesire™ 816 distils elements of the internationally-acclaimed design DNA of HTC’s flagship HTC One® family, with a vibrant, modern colour palate and quality materials that give the HTC Desire range its own familiar, yet distinctive flavour. Demonstrating HTC’s obsessive focus on incredible design, both inside and out, the HTC Desire 816 packs an advanced feature set that makes it one of the best value smartphones ever introduced by HTC.

“The HTC Desire 816 marks the beginning of an exciting new era for the mid-tier,” said Peter Chou, CEO of HTC. “Incomparably beautiful to look at and hold with the technology and software to match, the HTC Desire 816 challenges everything that people expect from lower cost smartphones. It is bringing genuine choice to the category by delivering stunning design and high-end performance at unbelievable value.”

 

Beautifully designed, powerful performance

The first edition of the new-look HTC Desire family comes fully loaded with HTC’s iconic dual-frontal speakers and HTC BoomSound™ for incredible audio quality, while HTC BlinkFeed™ keeps users up-to-date with the latest news and social updates on the spacious 5.5 inch screen. Two powerful cameras make the HTC Desire 816 ideal for photography lovers. A 13MP rear-facing camera complete with HTC Zoe™ and automatic highlight videos, as well as a 5MP front-facing camera, make it the perfect device for capturing both the perfect selfie and stunning landscapes in amazing quality.

Powered by a quad-core, 1.6 GHz processor and offering 4G LTE connectivity, the new HTC Desire model offers world-class speed and power and is fully-equipped to keep pace with the most active lifestyles, whether browsing, gaming or switching between multiple apps.

 

Global Availability

The new HTC Desire 816 will be available in China, running HTC Sense 5.5, from March and will be upgraded to the latest version of HTC Sense via an OTA update upon global retail availability in April. For more information visit www.htc.com.

 

For more information on HTC BlinkFeed’s ever-growing content partner ecosystem, visit the HTC Blog at http://blog.htc.com/.

 

 

 

HTC DESIRE 610 EXTENDS THE NEXT GENERATION FAMILY OF MID-RANGE HANDSETS

                        

Powerful entertainment hub introduced to HTC’s stunning new HTC Desire range

                                                                                                                                 

Barcelona, Spain, February 24, 2014 – HTC, a global leader in mobile innovation and design, has today unveiled the HTC Desire 610. A compact entertainment hub, this vibrant phone comes packed with a host of features for an incredible mobile audio and visual experience, including a stunning 4.7” screen, HTC BlinkFeed and HTC’s industry-leading sound property, HTC BoomSound.

“Consumer choice should be about selecting the best-in-class features without having to compromise on quality,” said Philip Blair, President, HTC EMEA. “The HTC Desire 610 offers an outstanding combination of performance and entertainment at a price that makes it possible for everyone to enjoy an exceptional smartphone experience.”

 

Beautifully designed, powerful performance

The HTC Desire 610 is powered by a quad-core processor and 4G LTE connectivity that keeps you going whether you are viewing a live stream of personalised news, updates and stories to your HTC BlinkFeed home screen, watching videos or browsing the internet. The all-round multimedia experience is completed with advanced photo editing capabilities and automatic highlight videos that will enable you to share and show-off your photos and videos in amazing quality.

 

Global Availability

The new HTC Desire 610 will be available across Europe from May. For more information visit www.htc.com.

 

For more information on HTC BlinkFeed’s ever-growing content partner ecosystem, visit the HTC Blog at http://blog.htc.com/.

 

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More than 20 years in the IT industry. Blogging with a passion and thirst for new technology since 2005.
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