By August 11, 2015

And Google is now Alphabet

Screenshot 2015-08-11 at 11.12.32It comes as a bit of a shock this morning that Google is getting a bit of a reshuffle. Announcing this on the Google blog post today, Larry Page, the current CEO of Google, is declaring a full re-organisation of Google, bringing in Sundar Pichai as the new CEO of Google.

Each of Google’s core business (Search, Advertising, Maps, YouTube, and Android) will be called Google and the rest (Google Ventures, Google Capital, Google X, Life Sciences, and Calico, Google Fiber, Nest and others will become individual businesses with their own leaders reporting to a holding company called Alphabet — and that will become the company’s new name.

Larry will be taking up CEO duties of the newly formed umbrella company named Alphabet (http://abc.xyz)

What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main Internet products contained in Alphabet instead. What do we mean by far afield? Good examples are our health efforts: Life Sciences (that works on the glucose-sensing contact lens), and Calico (focused on longevity). Fundamentally, we believe this allows us more management scale, as we can run things independently that aren’t very related. Alphabet is about businesses prospering through strong leaders and independence. In general, our model is to have a strong CEO who runs each business, with Sergey and me in service to them as needed. We will rigorously handle capital allocation and work to make sure each business is executing well. We’ll also make sure we have a great CEO for each business, and we’ll determine their compensation. In addition, with this new structure we plan to implement segment reporting for our Q4 results, where Google financials will be provided separately than those for the rest of Alphabet businesses as a whole.

Sergey and I are seriously in the business of starting new things. Alphabet will also include our X lab, which incubates new efforts like Wing, our drone delivery effort. We are also stoked about growing our investment arms, Ventures and Capital, as part of this new structure.

Alphabet Inc. will replace Google Inc. as the publicly-traded entity and all shares of Google will automatically convert into the same number of shares of Alphabet, with all of the same rights. Google will become a wholly-owned subsidiary of Alphabet. Our two classes of shares will continue to trade on Nasdaq as GOOGL and GOOG.

For Sergey and me this is a very exciting new chapter in the life of Google — the birth of Alphabet. We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations, and is the core of how we index with Google search! We also like that it means alpha-bet (Alpha is investment return above benchmark), which we strive for! I should add that we are not intending for this to be a big consumer brand with related products–the whole point is that Alphabet companies should have independence and develop their own brands.

 

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Seasoned tech blogger. Host of the Tech Addicts podcast.
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