By August 25, 2009

Global Brands Launch Into iPhone & iPod Mobile Marketing With Notescasts

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Leading global brands are recognizing the need to employ an all new set of marketing tools to reach out and effectively speak to their customers in their mobile lives. One of those tools is custom Notescast titles for the iPhone. With a custom Notescast title, companies can promote their products and services with up to 1,000 pages of in-depth content, all linked to related photos and video, which their customers can now review in the palm of their hand wherever they go and whenever they want.

With nearly 50 million iPhones and iPod touches, and over 120 million iPod Classics and iPod nanos in use worldwide, major global brands are realizing the need to begin developing and deploying all new mobile marketing tools to speak to their customers in their mobile lives. One of the most effective tools is custom Notescast(R) titles, the only mobile marketing tool available which allows these brands to extend their products and services into both the iPhone / iPod touch and iPod Classic / iPod nano customer bases, thus reaching out to a combined 150 million mobile devices.
"Major brands are recognizing that more and more of their customers are spending time away from the PC, and are instead using mobile devices to access the same data from their mobile lives." said Mike Westby of TimeStream Software. "Whereas marketing to the PC used to reach everyone, the audience has now stepped away from the PC and fragmented to different mobile devices. It’s changed the game, as now brands must speak across the different mobile platforms."
TimeStream Software is the first company to bring mobile marketing to both the iPhone / iPod touch, as well as the iPod Classic / iPod nano with custom Notescast titles, thus allowing companies to promote their products and services across two industry leading platforms reaching 150 million users.
With a custom Notescast title, companies can promote their products and services with up to 1,000 pages of in-depth content, all linked to related photos and video, which their customers can now review in the palm of their hand wherever they go and whenever they want, even if there is no Internet access or cell-phone signal.
"We’re finding global brands, such as Hilton, Sheraton Hotels, DoubleTree and others are using Notescasts to extend the content of their web sites, including all the copy, photos, pricing, etc., out beyond the PC and deep into their customers’ mobile lives."  Continued Mr. Westby. "It’s a powerful new way to get your message in front of potential customers when they’re commuting to and from work on the subway, while flying at 30,000 feet, even while waiting for their kids’ soccer practice to end."

TimeStream Software: http://www.TimeStream-Software.com
Hilton – Walt Disney World Notescast: http://www.hilton.com/en/hi/hotels/hotelpromo.jhtml?ctyhocn=ORLDWHH&promo=ORLDWHH_Attraction_Notescast
Download: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=326899135&mt=8

[Via Press Release]

Posted in: Phones

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Seasoned tech blogger. Host of the Tech Addicts podcast.
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