DivX Extends Video Support to AMD for Mobile Phone Processors

DivX, Inc. today announced a licensing agreement with Advanced Micro Devices, a driving force behind processing solutions for nearly 40 years. This agreement will bring DivX video technology to AMD Imageon application processors, extending existing licensing and certification relationships between the two companies.

AMD Imageon application processors are designed to power a range of handheld multimedia devices, including next-generation mobile phones and smartphones. AMD is a leading supplier of media processors to the handheld market with nearly 250 million AMD Imageon media processors shipped to date.

“Including the DivX codec in the AMD Imageon application processor brings additional value to our OEM customers, helping them to deliver a robust mobile media experience,” said Mark Bapst, CTO for AMD’s Handheld division. “DivX technology is an attractive ingredient that enhances our offering for handheld devices, providing excellent quality and a high degree of accessibility.”

“We’re pleased to work with AMD to enable consumers to enjoy their video content on any kind of device, in the living room or on the go,” said Patrice LaGrange, Vice President and Group Business Manager, Media Languages, DivX, Inc. “With our mobile certification program, we are extending the digital media experience to the mobile environment by bringing the high-quality digital video experience consumers have come to expect on their PC and in the living room to a variety of phones and handheld devices.”

The two companies will work together to achieve DivX Certification for the AMD Imageon A250 application processor. Products that bear the DivX Certified logo have undergone a rigorous testing program to ensure a high-quality DivX media experience, including reliable video playback, interoperability with other DivX Certified devices and the visual quality users expect from DivX.

Posted by: Matt

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