Whether it is a laptop tablet hybrid or a smartphone with voice recognition technology, there is always a new addition to the technology market that means consumers have a frantic need to own the latest device with technology that will be life changing. Does technology evolve too fast? Are we ever able to actually keep up and own the devices that appeal to us? As soon as we purchase one gadget another is released in its place and it makes it hard to keep up with the items that have some of the best features and that are claimed to be far superior to its predecessor.
In the early days of technology, the rate of development was manageable and consumers were able to get to grips with new items, purchase them and have a considerable amount of time with that device before a new update was released.
The rate at which new technology is released is faster than anyone ever anticipated that it would be. There are constant new releases of items and updates every few months and consumers are unable to keep up with the number of products that are released every year. The consumer places a great deal of pressure on itself to indulge in the most recent items that will allow them to participate in the technological culture that has long since been an important part of life.
Technology will quite possibly continue to evolve at much the same rate as it is now. People will continue with their frantic need to keep up with technology and possess the items that make a great deal of promises regarding the way people are able to carry out everyday tasks.
Smartphones are one area that result in a high number of technological advancements and see people scrabbling for the latest in phone technology. The smartphone market really took off 6 years ago with the release of the first iPhone, and since then mobile phone makers have transformed their handsets and the technology they use to fill the latest desires of the consumer. The smartphone and tablet markets tend to go hand in hand as many mobile makers are indulging in the tablet market as a way of securing the popularity of the consumer and its place in the industry. 20 million people a month use a tablet, which is up by 39% from 2012.
Society has quickly become dependant on technology and the benefits that it brings, gadgets and devices are must have items and shape the way we carry out even the simplest of tasks.
As soon as we get used to one format and one way of doing things, it quickly changes to cater for the latest advancements and the changes it brings to everyday life. People are often judged or considered to be ‘out of the loop’ if they do not embrace the latest in technology releases and embrace items such as smartphones and tablets but there is a real concern that one day we will all lose touch with technology as it grows at a rate faster than we can keep up with…. Are technology manufacturers hurting themselves and their consumer? Competition is the backbone of the succession of new releases although there seems to be little consideration for the main focus of the business… the consumer.