We all know that over the last couple of years Blackberry sales have declined in some parts of the world, in particular North America. RIM have been under constant critism but here in the UK things couldn’t be more different.
In 2010 the BlackBerry was the UK’s best selling smartphone and once gain the Canadian company have done it again in 2011.
Nearly every teenager I see out on the street is using a BlackBerry and with the Blackberry Internet Service only costing £5 per month it is obvious why they choose BlackBerry. For your £5 you get unlimited BBM, email and web access. With the Blackberry Curve 8520 available from a little over £100 on PAYG this fits perfectly into the social networking lifestyle that most of us have now adopted and take for granted.
With RIM releasing new devices on a pretty regular basis and now with the choice of Touchscreen handsets, wonderful QWERTY keyboards and a combination of both on the Torch 9800 and 9810 I’m frankly not surprised that the ‘sensible’ UK people have adopted BlackBerry as the platform of choice.
You can see the official press release below:
The latest results from data firm GfK show that BlackBerry® was the #1 selling smartphone in the British market for the second year running. It continues to dominate the market, grabbing 26.3% of December sales and averaging 27.7% through 2011.
The BlackBerry® global subscriber base grew 35% year on year in December to 75 million. The UK customer base is going from strength to strength with over eight and a half million active subscribers by the end of 2011.
BlackBerry® launched its latest operating system, BlackBerry® 7, in August 2011 introducing a portfolio of stylish new smartphones including the BlackBerry Bold 9900, Bold 9790, Torch 9860, Torch 9810, Curve 9380 and Curve 9360.
The update to BlackBerry® 7.1, announced earlier this month, will be rolled out in the coming months. This software update builds on the strengths of BlackBerry 7 to further enhance the mobile experience on BlackBerry®. It includes BlackBerry® Tag, the latest innovation in Near Field Communication (NFC), which allows users to share contacts, photos and files by tapping their devices together. Friends can be added to BBM, contact information exchanged, documents shared as well as multimedia content, all in an instant. Another key feature of 7.1 is that you can now turn your BlackBerry into a mobile hotspot that can be shared by up to 5 Wi-Fi®-enabled devices, including laptops and tablets such as the BlackBerry PlayBook.
PlayBook 2.0 was announced at this year’s CES show and will be available in February. The new software will allow customers to stay even more connected and productive in their personal and professional lives. Key features include native email with integrated social network messaging capabilities. Updates from popular social networking sites such as Twitter® and LinkedIn® will all appear in the integrated inbox. It also brings a wealth of apps with thousands more to choose from across gaming and lifestyle to business and productivity including Angry Birds, Cut the Rope, Groupon, Thomson Reuters, Zinio and many more.
Posted by: James