3UK prices on payg set to rocket

I don’t think this has hit their main website yet but I received a text from 3 with a link to their mobile portal (which unfortunately I can’t link to as you need to be connected via 3’s 3G to view it) which details a raft of price increases as of April 22.

I won’t list them all, but here are the main ones:
* Voicemail access is going from free to 15p/min
* Calls to other networks and landlines increasing from 20p/min to 25p/min
* Picture messages increasing from 25p to 30p
* Calling other countries in band 0,1,2 increasing by 5p/min 
* Calls while roaming in band 0 increasing 4p/min
* Receiving calls in band 1 countries increasing 9p/min, band 2 increasing 25p/min
* Calling most 084 and 087 numbers increasing 5p/min or per call

Free texts, data, and 3 to 3 minutes when topping up remain unchanged, and data prices also seem to remain unchanged.

I’m quite disappointed that they’ve decided to start charging for voicemail when they were the only network not charging for it (it was a selling point for me when joining them) – and that they decided to go with per minute charges for voicemail instead of per call as some of the networks.
This gives the ridiculous situation where you could ring someone also on the 3 network to make use of free 3 to 3 calls, and if you get through to them it is free to talk to them, but if you leave a message, it will now cost them to play that message back…

I’m struggling to see the rationale behind them raising calling prices pretty much across the board without an obvious precedent, and when you have MVNO’s like Asda offering rates as cheap as 8p/min, 3 increasing their off network calls from 20p to 25p/min just makes them look silly.