Archive for May 19th, 2017

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Zappar showcases Accuray’s innovative technology through Mixed Reality

Zappar, the world leaders in augmented and mixed reality, has partnered with Accuray to help bring to life the company’s new Radixact™ Treatment Delivery System at the annual European Society for Radiotherapy & Oncology (ESTRO) meeting in Vienna, Austria. Renowned for its leading-edge medical solutions, our latest innovation enabled Accuray to demonstrate some highly advanced features of the Radixact System through Zappar’s new mixed reality technology.

Using Zappar’s technology, delegates who attended the meeting were taken on a journey ‘inside’ the physical machinery, bringing to life the internal components and offering a unique view of the product itself – all via ‘pointcodes’ which allowed a mobile device to track digital content to the physical device.

Designed especially for the ESTRO meeting, the inner workings showed potential customers how x-ray radiation, refined beamlines and fast imaging technology are used to deliver treatments to patients.  This offered an invaluable opportunity for the company to actively engage with customers and key decision makers. Birgit Fleurent, Chief Marketing Officer at Accuray commented, “We are working with Zappar to present an alternative digital channel which enables us to effectively demonstrate our products to a larger number of customers. As a company, we pride ourselves in providing innovative technology to the medical industry and our marketing solutions should be no different. We have achieved an overwhelmingly positive response to the mixed reality technology from this year’s attendees at ESTRO, which demonstrates just how valuable this type of innovation is for the industry.”

Max Dawes, Partnerships Director at Zappar, added, “Mixed reality can add real value to the medical industry especially in conveying the features and benefits of highly technical pieces of machinery to customers. We were excited to work closely with Accuray to make sure we delivered a practical and engaging solution that demonstrated the company’s innovative product in the best possible way.”

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By May 19, 2017 Read More →

Philips launches S-line and V-line displays

243V7QDABX_ftl_rflxMMD, the leading technology company and brand license partner for Philips monitors, is extending its S7-line and V7-line. These lines bring great visuals to organisations and home-office users who seek displays that drive business efficiency at a good value. V7 is the entry point line with all essential features for productivity, while S7 also incorporates some premium features. S7’s complete line-up will consist of 2 variations in the size 21.5 inches and 4 variations in the size 23.8 inches. V7’s complete line-up provides an even larger spectrum to choose from, with 2 variations in 21.5; 3 in 23.8 and 4 in 27 inches. Both lines are equipped with technologies oriented toward wellbeing of the eyes during prolonged screen use.

Quality, performance and durability
Powerful and easy-to-use, the S7-line and V7-line displays offer the right mix of performance, essential features and affordability. They make screen time easier, more productive and budget-friendly for home-office users as well as for public and private-sector organisations ranging from call centres to schools and libraries, public and private offices.

Both display lines feature innovations that would not be out of place even on higher-end models. Even at first glance, the S7 displays, in particular, are built to impress, with a slimmer bezel and stand column that create a clean, minimalistic look as well as taking up far less room on the desktop. The latest models – in both S7 and V7 lines – are all frameless on three sides. As well as looking good, the seamless design is valuable for apps that need two displays to be placed side-by-side: the “joint” between the displays is barely perceptible, creating the impression of having one large display for better comparisons and productivity. With Full HD resolution and the wide viewing angle of IPS technology, the panels in both lines offer clear, crisp viewing, even when the screen is looked at almost from the side. The display positioning is adjustable for maximum comfort: the S7-line’s base enables the display to be tilted, swivelled and height-adjusted exactly to the right angle. The V-line displays all have a tilt option.

User-centric features to drive efficiency and promote well-being
The S7-line and V7-line displays are built to handle the rigours of intensive use, with just the right features to help users be as productive as they can for as long as they need, as Artem Khomenko, Product Manager Philips monitors Europe at MMD, points out: “These displays are designed with a host of standout features to make hours-long viewing more productive.”

All S7-line displays now feature the innovative SoftBlue LED technology as standard. Research has shown that blue light waves emitted by LED displays can potentially affect vision over time. SoftBlue is a technology built in the hardware of the monitor, which aims to counter this. Without compromising the colour or image, SoftBlue reduces the harmful blue light waves. V7-line displays feature a technology with similar effect – LowBlue light mode. LowBlue light mode is a software solution which reduces harmful LED blue light.

Other features oriented towards users’ eye comfort are EasyRead (S7 and V7-lines), which creates a paper-like reading experience for long documents, and SmartContrast (S7 and V7-lines), which auto-adjusts colours and backlight intensity to what is being displayed on the screen (the optimum settings for a spreadsheet, for example, are very different to those for video-viewing).

In line with the needs of business users, S7-line displays are equipped with additional capabilities. Built-in stereo speakers ensure a multimedia experience with great sound in tasks such as videoconferencing, and Flicker-Free technology regulates brightness and reduces flicker effects for more comfortable viewing.

Posted in: Desktop Computing, News